Shoe Machine Chamber: Flowers Bloom Outside Walls.

"Let's not see that the Wenzhou shoe machine association is not well-known in many industry organizations in Wenzhou, but she enjoys a high reputation in the whole industry."

To the Wenzhou shoe machine chamber of Commerce interview, the staff smiled and told reporters.

Indeed, as the shoe machine industry, which provides equipment for the shoe industry, although it is only a supporting industry for shoe manufacturers, the annual output value of the shoe machine industry in Wenzhou is only about 2 billion yuan, which is not much noticed in Wenzhou.

However, the "shoemaking" shoe machine industry in Wenzhou is one of the world-class shoe machine production bases after Italy and Taiwan.

Innovation makes Wenzhou shoe machine develop with style.

Wu Xinmin, President of Wenzhou shoe machine Association, said that the shoe machine industry is closely related to the footwear industry.

At present, many industries are under the impact of the financial crisis. The shoe machine industry is doing everything possible to carry out technological innovation, developing the best shoemakers, and working together with shoe manufacturers to tide over difficulties.

The shoe machine products produced by our shoemaking machinery enterprise include shoe design, manufacturing equipment, molding equipment to sole installation, shoe decoration and all products of the whole shoe making line of the laboratory equipment, which fully possess the output capability of the whole plant.

Many enterprises have their own characteristics in the level of product technology, production management and marketing. New products emerge in an endless stream. Many enterprises have won the patent products and filled the domestic blank to achieve the advanced level of international counterparts.

The new shoe machine in Wenzhou was very popular in the shoe leather exhibition held in Taizhou not long ago.

After visiting the company's automatic cutting machine, a businessman said that the new equipment must be ordered after expanding production.

Formulating national standards and enhancing competitiveness

"First-class enterprise system standards, second class enterprises create brands, three streams of enterprises to make products."

For enterprises, the revision of the national or industrial standards in this field can fully display their scale, level of technology and industry status in front of the similar enterprises in the country.

Wenzhou shoe machine association director said that the formulation of standards is so important for the development of enterprises. Therefore, Wenzhou shoe machine enterprises do not give up every opportunity to actively participate in the formulation of industry standards.

According to the statistics of the national leather shoes machinery standardization center, in recent years, China's newly issued footwear machinery industry standard has a total of 23 items, of which 14 of the tasks and honors are undertaken by the shoe maker enterprise in Wenzhou.

Of course, Wenzhou shoe machine enterprises' investment in scientific research is not ambiguous at all.

It is understood that in the past three years, the shoe machine industry in Wenzhou has undertaken or completed over 20 items of science and technology projects at the national, provincial and municipal levels.

Wenzhou Zhi Guang shoe machine has undertaken the national Ministry of science and technology "state-level Spark, torch, key new product project" and "National Science and technology innovation fund project" and so on. Wenzhou Da Shun company has won the honor of "science and technology demonstration enterprise" of the Ministry of science and technology for two consecutive years.

Among the members of the Wenzhou shoe machine Association, 3 were awarded the title of "provincial high-tech enterprises", 7 were awarded the title of "hi tech enterprises", and 3 were R & D centers at provincial and municipal levels.

At present, the annual output of Wenzhou shoe machine industry reaches 60 thousand sets, the output value is about 2 billion yuan, accounting for more than 60% of the domestic market, showing the strong strength and brand effectiveness of "Wenzhou shoe machine".

Holding exhibitions to highlight brand advantages

Since the establishment of the Wenzhou shoe machine Association, the regional brand of "Wenzhou shoe machine" has been paid more attention to. In the famous exhibitions all over the country, it adheres to the appearance of the overall image, so that the overall popularity of Wenzhou shoe machine has been continuously improved, and Wenzhou's team demeanour has been exhibited at various exhibitions.

The members of the chamber participated in exhibitions such as Italy, India, Vietnam, Guangzhou, Shanghai, Chengdu and Qingdao.

In addition, in order to further expand the international influence of shoe-making machines in Wenzhou, the shoe-making chamber of Commerce has put the work of "China shoe machine capital" on the important agenda, and has carried out effective communication with the China Light Industry Machinery Association.

If the golden card of "China shoes machine capital" can be declared successful, it will be a great encouragement and promotion to the shoe machine industry in Wenzhou.