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This Summer Belongs To Casual Wear.

2010/7/7 15:53:00 35

Many days of hot weather make many

Summer commodities

Sales in the scorching sun, the more "roast" the hotter.

In Jinhua one hundred, Jinhua intime department store learned that last week's hot weather made the summer wear of shopping malls enter a comprehensive selling stage, and sales increased by 20%~30% compared with the same period last year.

As summer wear continues to grow, this summer's costumes feature colorful costumes.

Leisure comfort is the mainstream

With the gradual improvement of living standards, people are right.

clothing

The requirements are also getting higher and higher, from the pursuit of clothing appearance to clothing oriented.

quality

People's attitudes towards clothing have also changed a lot. In recent years, the overall trend of clothing tends to be comfortable and leisure.

This trend is particularly evident in women's clothing, which is beginning to show in this year's spring outfit.

Tights and shorts or skirts are the main trend of spring clothing this year, and this trend continues to summer wear, which has worn off the tights of spring clothes, and the dress has become the main selling style of summer women's wear.

The difference is that the length of this year's dress is shorter than that of the previous knee.

The design is also very different from the past. Japanese style agaric skirt instead of the past big skirt is popular in the women's clothing market.

Sandals with short skirts are also changed from slope heels and low heels to middle and high heels, so that the figure is more prominent and harmonious.

Because of the pursuit of comfort and leisure wear, the proportion of T-shirts increased compared to last year. Sales of jeans that were popular in the past year decreased significantly.

Jeans sales declined not only in women's clothing, men's clothing sales also fell year-on-year, the obvious growth is casual trousers.

Men's clothing adds more fashion elements on the basis of leisure and comfort. Men's clothing at the age of 20~40 is mainly short sleeved shirts, and women over the age of 40 are mainly T-shirts.

Whether it is a short sleeved shirt or a round neck shirt, in the design of the previous loose and loose style, self cultivation has become a bright spot. The clothes and trousers will be more compact than before, so as to show the male's figure, which makes the clothes look simple, but has a deep rhyme flavor. It combines handsome, elegant and capable together.

In the past, men's clothing did not pay much attention to self-cultivation, but only by the casual and casual collocation of consumers.

In recent years, the concept of self-cultivation has been gradually accepted by the people. When designing clothes, fashion designers begin to pay attention to the role of clothing in self-cultivation, which highlights people's figure and makes clothes more fashionable and full of vitality.

When choosing clothes, the public not only pays attention to the comfort of clothing, but also begins to pay attention to the cultivation of clothing, especially men who are 20~35 years old.