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Exhibitors' Knowledge: Product Packaging

2010/9/20 15:55:00 49

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Exhibition Product Exhibition

product

That's the main character of the exhibition.

many

Exhibitor

They are often busy arranging the atmosphere, setting up large booths, or even inviting celebrities to help.

None of this is wrong. The mistake is that if we pay too much attention to the atmosphere of the booths, even the heavyweight stars, the bustling band will often play the opposite effect.

You know, the main character of the exhibition, the product, is often ignored.

Once

Exhibition

The success of the product is the key to display.

Therefore, packing a good product in place is the key factor for the success of the exhibition.

The participants are looking for products. Only a product with strong product power can really touch the participants.

Especially for professional exhibitions, products are highly homogeneous, so it is very important to display the difference of products.

SHUREN has made great efforts to carry out full soft packaging of products before participating in the exhibition, and introduced the templated design for the product introduction, and trained the referrals strictly in order to fully display the products.

Therefore, there is a good product and a good package and professional recommendation.

Dialectical view of "dead angle" and "active angle"

The so-called "living corner" booth, generally refers to those places with larger flow of people, or even the booth for the exhibition gate, is the only way for all exhibitors.

The "dead end" booth is the garbage location, usually in the poor floor of the exhibition, and on the same floor corner.

"Living corner" booth and "dead angle" booth are not absolute watershed for the display effect, that is to say, even the "living corner" booth may not necessarily have a good display effect.

First of all, "live corner" booth is generally occupied by powerful big enterprises, forming a positive killing. This kind of fight is not only reflected in the arrangement of the booth, the adjustment of the scene atmosphere, etc., but the details are not in place, the advantages and disadvantages are present, and it is easy to expose the defects of the enterprise.

Second, the "floating corner" booth has a large traffic volume, and the scene is hot, but it is obviously insufficient for participants to communicate with each other on one to one.

Over the top booth, the basic product efficacy display is recorded through pre recorded promotional materials, such as: DM, product itself, promotional film, etc. this performance is compared with the one to one communication, less flexibility, not easy to grasp the visitors' mood.

On the contrary, though the effect of the "dead end" booth is not very good, if we solve this problem through some flexible and effective means, it is easy to let the booth become the "star booth" of its own exhibition area, resulting in the separation from the booth around it.

Therefore, the key to the effect of two very different stands is human operation.