Tianning Textile And Garment Industry Rises Again

Tianning as a traditional dominant industry

Headquarters economy, advancing into R & D design upstream

It covers an area of only 15 mu, with an annual sales revenue of 1 billion yuan.

This output has overturned the traditional concept of clothing enterprises.

The reporter saw in the East clothing company, specializing in design and research and development, the R & D team of more than 400 people can develop more than 3000 new clothes every year.

Often one style can get 2 million orders from Europe and America.

The oxidation and discoloration water washing process developed by the company has filled the gap in China. The low energy consumption washing equipment can also completely replace imports. Many domestic manufacturers have ordered it.

The person in charge of the enterprise said that by building a headquarters economy, the consumption of resources has been reduced to a minimum and the highest profit margin has been grasped.

Stepping into the upstream link is becoming the consensus of Tianning textile and garment enterprises.

Despite the impact of the global financial crisis in the past two years, the investment in scientific and technological innovation of the industry has maintained an increase of over 20%.

Zhao Zhongxing, chairman of the East high dyeing and finishing Co., Ltd., told reporters that the "continuous dyeing technology of anhydrous paint" developed by the enterprise last year won the two prize of national science and technology progress. According to the annual production of 14 million meter cloth, it can save 150 thousand tons a year, save electricity 390 thousand degrees, reduce production costs 4 million 500 thousand yuan, and this year's output value and profit are expected to double.

In the next step, enterprises will enter the stock market with technology and standards and promote the technology in a wide range.

Endogenous power, processing to brand pformation

Tianning's textile and garment industry has been steadily improving in recent years, and fewer business failures.

One of the important reasons is that many enterprises have begun to shift from processing to brand, and have turned to expand the domestic market in a timely manner.

When textile and clothing are intertwined with unfavorable factors such as rising cost of raw materials, increasing labor costs and insufficient foreign market demand, Tianning District proposes to upgrade the industrial upgrading and sustainable development of enterprises, and actively promote textile and clothing "traditional industry branding" to enhance market competitiveness.

In Dongyuan textile printing and dyeing Co., Ltd., reporters learned that the company invested 20 million yuan last year to create a "shining family" clothing brand.

Yan Jian, chairman of the board, said that at present, the company has set up an online sales platform and an entity exhibition shop to promote its brand in the Yangtze River Delta, and its sales performance is very significant.

He believes that there are two different systems for external processing and brand making. Competition in the domestic market is also fierce. Enterprises should focus on independent design and independent brand building.

Abe, Lao San, Hua Li Da, di Shang and other enterprises in Tianning have all accelerated their own brand development.

Yao Youqing, chairman of the third group, said that the "Wei Ni Wei Xi" brand menswear launched by the company has displayed its elegant demeanour continuously at the Jiangsu international clothing festival and has won many international orders.

He believes that processing enterprises should move towards brand type, not only to improve their quality to the best of excellence, but also to learn from foreign brand management experience and accumulate more.

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Accelerating integration and upgrading the scale and quality of industrial platforms

Zhao Ming, director of the Bureau, believes that textile and apparel play an important role in the industrial development of Tianning. At present, it is still a traditional industrial system supported by low cost. It is necessary to seize the best opportunity of industrial integration at the present time, by leading the large enterprises and integrating the industrial chain, forming a large scale and high level industrial platform.

In the interview, reporters found that under the new development situation, the small enterprises that relied on cheap labor and low price competition won't see any more. A large number of textile and garment enterprises and famous enterprises have ushered in a new development opportunity.

For example, Xu Rong knitted fabric has been awarded the national textile research and development center and Testing Center for a long time, and has become a designated supplier for the international brands such as Adidas and Puma. The third group has a certain say in winning customers' understanding, striving for orders and raising the selling price.

To this end, Tianning clearly proposed that through effective resource integration, we should actively support qualified enterprises to become bigger and bigger.

In addition to supporting the acquisition and merger of related enterprises, the whole region has accelerated the introduction of a series of service companies including design, R & D, marketing, accounting firms, legal advice, etc., to further improve the industrial clusters and increase the added value of brands.

The upgrading of Tianning textile and garment industry platform has already begun to take shape.

Among them, the carving street is revising and planning, increasing efforts to attract foreign investment, and focusing on supporting enterprises such as Lao San, Dong Xia, Yatai and other enterprises. It initially realized the extension from weaving, printing and dyeing to clothing and clothing, and economic benefits extended to both ends of "smile curve".