Frontline Marketers' Professional Marketing Motto

November 1st, now

Proverbs are not good and evil. Precept is not always right, but Maxim dare to face the future practice. This is the value of proverbs.

The first motto of marketing: no one in the world will really understand you.

Don't mention objections. I know everyone is eager to be understood.

There were many people in front of me who told me countless things that I could not understand. I knew that their only wish was to listen to me: I understand, but I really can not tell you, because we have to face the fact that every face is different from one's heart. Every different expression will have different feelings. The butt decides the head, the different position, treats the same question, the twin brothers will also have different understanding. To be a professional marketing player, we must always keep a clear head. All of us are not Ascaris in your belly. Unless you speak for yourself, do not expect anyone to really understand you.

Amateur marketing players, basically 80% of their energy is wasted on one thing, that is, to get understanding.

They yearn for understanding at the same time, and yearn for the company's understanding. They yearn for the understanding of real customers, and they even yearn for the understanding of all potential customers.

But in fact, a real career marketing player never wastes energy in order to let others understand his own amateur projects. This is the first difference between amateur and professional.

Marketing second Proverbs: nothing in the world should be so.

Birds should fly in the sky. Fish should swim in the water. This is the law of nature. The rule of marketing is that nothing should be so. This new product should have a market. This price should be accepted. This policy agent should be satisfied. This advertisement should be able to start the market. This performance company should give me a celebration meeting, all of which are very amateur thoughts.

It should be! It should be! True marketing has never happened in one thing.

If you still think that marketing is still there, birds should fly in the sky and fish should swim in the water. Then you can still count as amateurs.

As a professional marketing player, unless he is in place first, he will never believe that he will encounter any story that should happen.

Marketing the third motto: doing something valuable to others.

You have the right to choose to do anything, and you have the right to choose not to do anything. That is when you are far away from marketing. Choose marketing, you can only do one thing and do something valuable to others. Real professional marketing players, except themselves, are all customers. Career marketing players, doing everything, are creating customer value.

If you are still doing something that is of no value to others, the only conclusion is that you are not a professional marketing player.

Marketing the fourth motto: be the best yourself.

No one likes to play with Jordan in the NBA competition because he has no sense of achievement, and the whole audience is watching him fly alone. All the audience applaud him. He chose to do marketing. No matter who he is facing, you can not evade competition. Professional marketers must understand that what you really want is the result of competition. The marketing competition involved is not to defeat our opponents, but to fight to the end without competitors. The purpose of our participation in marketing competition is to be the best ourselves. Professional marketing players will constantly ask themselves: is my current state and performance the best I am?

There is a classic dialogue in the moonlight box of the Westward Journey: my beloved is a hero of the world, one day he will be dressed in a golden coat and a colorful cloud to pick me up. I guessed the front, but I can not guess the outcome. Business marketing is a never ending sport. The key is not whether we can guess the outcome. The key is whether we can start from now on.