Adidas Group Proposed Environmental Strategy &Nbsp; Promised 100% Better Cotton In 2018.
Adidas
The group put forward its environmental strategy, redesigning the company's environmental management through the five year plan, focusing on significantly improving the company's entire value chain.
As part of the strategy, Adidas group is committed to the use of better cotton (BetterCotton) target in 100% in 2018. The company's strategy is announced with the group's 2010 sustainability report.
The strategy is based on the expansion of existing programmes, so that process efficiency can be pferred to every stage of the value chain: from product design, development, procurement to logistics, website and IT system.
Therefore, the improved value chain can provide more sustainable products for the company's consumers, thereby enhancing the group's value chain.
environmental footprint
。
One of the milestones in the environmental strategy is the commitment of the company to use 40% of the better cotton by 2015 and better cotton by 100% in 2018.
Adidas group has proposed a better cotton initiative to improve the environmental impact of the mainstream cotton industry.
The main emphasis is on reducing water consumption and pesticide consumption in cotton production.
Another flagship project in the strategy is the so-called "
Green company
"And the appearance of Adidas group's own website.
In 2010, German group headquarters and five websites in North America worked together to create a shared environmental management system through ISO14001.
All certificates are managed according to the international management system standards.
Adidas group is one of the global leaders in the sporting goods industry.
In 2010, the group had more than 42000 employees, with sales of 12 billion euros.
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