Xia Xiaoyun: Promoting The Exhibition To Play A Better Role In The Textile Industry In 12Th Five-Year Is A Major Issue.

"12th Five-Year" is our country's

With the continuous prosperity of China's clothing economy, the development of clothing professional exhibition is also keeping pace with the times. Last year, the exhibition sponsored by the textile industry association has made gratifying achievements. The total scale of the exhibition reached five hundred and forty-one thousand square meters, exhibitors reached more than 7800, and the audience reached 380 thousand. The flourishing development of China's clothing exhibition industry has become an exchange platform and trade window for Chinese clothing to the world.

In the opening year of 12th Five-Year, Du Yuzhou, President of China Textile Industry Association, strongly appealed to the exhibition to give full play to the magnetic field effect, seek scientific development, speed up structural adjustment and vigorously promote industrial upgrading.

At the same time, he put forward specific indicators for the development scale of the exhibition in 12th Five-Year. The total scale of the exhibition should exceed 1 million square meters. For some growing exhibitions, such as industrial textiles exhibition, it should break through at least 12 square meters, the knitting exhibition will break through 100 thousand square meters, and the yarn exhibition can best break through 20 thousand square meters.

The earth is a large magnetic field, and human beings are affected by the earth's magnetic field all the time.

Geomagnetism, like air, water and sunlight, has many beneficial effects on life on earth, especially mankind. It is one of the indispensable elements for human survival.

All kinds of exhibitions, such as the Expo, textile machinery exhibition, industrial textiles exhibition, garment accessories exhibition, home textile exhibition, knitting exhibition and so on, also form a huge energy field, which will gather all kinds of resources in the textile and garment industry and continuously pmit energy to the enterprises.

How can the exhibition give full play to the magnetic field effect and become one of the essential elements of enterprise development? Du Yuzhou believes that a strong exhibition brand must be formed.

In 12th Five-Year, the textile industry emphasized that China should become a strong brand country.

If the exhibition wants to become a huge energy field and better integrate resources, it must play its own brand.

First of all, exhibitions should be characterized by innovation.

Du Yuzhou believes that not only should the exhibition play a role in the trade platform, it is more important for the exhibition to promote innovation driven and stimulate domestic demand.

Du Yuzhou pointed out that the textile industry association has always supported enterprise innovation and protection of enterprise innovation. The exhibition has also been guiding enterprises to innovate in all aspects of materials, equipment, technology and so on, and create the best environment platform for enterprises, so that enterprises can come up with the latest and best products confidently.

He stressed that we should guide enterprises not only to carry out the innovation of single products, but also to emancipate their minds and seek more scientific development methods in the whole business mode and research and development process.

At the same time, it will guide enterprises to change from relying mainly on labor comparative advantage to relying mainly on innovation driven by exhibition, vigorously promoting independent research and development, introducing digestion, speeding up technological pformation, eliminating backward equipment, improving labor productivity, and improving the contribution rate of science and technology and brand to Textile Economic growth.

Innovation is always the theme, but we must carry out our innovation in view of the effective demand of the market.

The exhibition should be an important platform to display excellent products, display advanced achievements, and show the direction of future development. This is what we should pay attention to in the future.

All exhibitions should be an innovative platform for China's textile industry in the new historical period.

Secondly, we should emphasize personalization, specialization and differentiation.

The exhibition economy has evolved from a narrow, hodgepodge simple and extensive style to more flexible forms such as openness, professionalism and standardization.

Nowadays, professional exhibition is a trend.

Now the division of labor in the market is becoming more and more detailed and competition is becoming more and more intense. Enterprises can not participate in any exhibition like that, not only wasting time, but also losing financial resources.

As an enterprise, it is more desirable to provide the best service for a specific customer group, so that their enterprises can become the best part of the industry chain, and the attraction of professional exhibition will be more and more attractive to them.

Besides, the exhibition also needs professional services.

The essence of the exhibition is one.

"Market segmentation", Du Yuzhou pointed out that exhibitions must be scientifically classified in order to be more attractive.

For example, the fabric exhibition is divided into the positive fabric area, the fashionable women's fabric area, the casual wear fabric area, the functional / sportswear fabric area and the garment accessories area according to the end use. This differentiation greatly improves the professionalism and scientificity of the exhibition, and is more conducive to the audience's targeted observation.

The spinning machine has also done a good job. If further subdivision can be done, all the supporting plants of the spinning machine will also be attracted to participate in the exhibition, and the market space will be bigger.