Holle Buys C Round Financing Details: Joint Investment Between Tencent And Devon Jay

Vertical B2C online shoe city happy buy on the recent financing matters held a media meeting in Beijing, officially confirmed that it completed the C round of financing. Holle bought the financing from Tencent and DFJ. Investment Tencent unilaterally invested 50 million dollars to become the biggest financing in the vertical B2C field this year.  
Good Lok bought in the C round. financing Prior to 2009, the 10 million round of A financing for Sequoia Capital was acquired in 2009 and Intel, Dafeng Jie and Sequoia in 2010. capital Joint venture invested $17 million in B round financing.

Li Shubin, CEO, revealed that the investment was completed in March 2011, but no official announcement was made. It took only three days for the whole negotiation process to be accepted by good Lok and its contact with good Lok. After that, it took less than a month from signing the contract to funding. Normally, such a process takes almost a quarter of the time.

When it comes to how to use this financing, Li Shubin said that the purchase of good music will mainly put money into warehousing and distribution.

Good Lok has invested in the construction of 7 warehouses and basically covered two or three cities nationwide. In the latter half of the year, Holle will try to build its own logistics, hoping to make the first tier cities reach the day, and the two or three line cities will reach the next day.