Color Master Emilio Pucci

Geometric multicolour printing may be the first impression of Emilio Pucci. However, as the founder of this Italy brand, Pucci has not only brought fashionable dress to Italy, but also the first designer to send her works to the moon.

The life of Emilio Pucci is very rich. He was born in Florence aristocratic family. He went to four universities and served in the air force during World War II.

After the end of World War II, Emilio Pucci went to Seattle university to study and became interested in skiing.

Because he was not satisfied with the ski suit on the market, he designed ski clothes for his friends personally.

In 1948, the ski suit designed by Emilio Pucci was published by "Harper's Bazaar" and was soon recognized by the fashion industry.

At the same time, Pucci's clothing inspired by the rich colors of Karp power island in Italy is also popular, such as the brilliant geometric shapes in kaleidoscope.

Became the most popular fashion element from 50 to 60s.

In 1951, the flag of Apollo 15 (Apollo fifteen) put on the moon is from the handwriting of Emilio Pucci, so Emilio Pucci is also the first designer to rush out of the earth.

In 70s, Pucci was affected by the rapid rise of Gianni Versace and Franco Moschino brands. Some of the mountain rain was full of desolation, but the gorgeous and colorful style of the brand never seemed to be out of date. After the death of Emilio Pucci in 1992, the sales volume of the brand remained high.

After the death of the design master Emilio Pucci, the daughter of Emilio Pucci inherited her family business and joined hands with LVMH group in the same year. Christian Lacroix, Matthew Williamson and Peter Peter successively served as the design director of the brand.