See How The Big Brand Secondary Line Blossoms One After Another (1)

When it comes to the secondary line, it dates back to 1966. Yves Saint Laurent launched the experimental Rive Gauche brand, but officially listed on the secondary line, it was 1981 Giorgio Armani created revolutionary Emporio Armani, retaining the characteristics and essence of the main line, like copying the soul, attached to another shell, instead of "popular" design and price, won a lot of customers, and attracted designers to emulate.

Subsequent Miuccia Prada, John Galliano, Karl Lagerfeld, Marc Jacobs are the secondary line of interpretation of the wind and water, vice line brands become more and more abundant, market segmentation is more and more severe.

1981:Emporio Armani

Main line: Giorgio Armani

Unlike Giorgio Armani's mature and formal style, Emporio Armani products are more youthful and product lines are more abundant. Besides men's wear, shoes, perfume, glasses, watches and so on are the main products. Armani is also ingenious in integrating his music, interior design and food with his secondary line brand, emphasizing a sense of life philosophy.

2011 in the spring and summer, EA returned to the city, even though it had a Armani formal suit, and it was young and full of matching with shorts, narrow leg pants or trumpet skirts.

1988:DKNY

Main line: Donna Karan

DKNY is the abbreviation of Donna Karan New York, and is designed by Donna Karan for the maturing daughter Gabby.

Retained the main line of New York metropolitan fashion style, concise design, tailored smooth, collocation is not traditional, the price is cheaper than the main line.

Besides men's and women's wear, children's wear, watches, glasses, perfume, bags and so on.