The Scale Of China'S Garment Industry Has Reached 400 Billion &Nbsp, And Many Foreign Brands Have Not Yet Entered.
In July 15th, Boston consulting, an internationally renowned business management consulting firm, released a research report on the "rapid growth opportunity of China's fashion market" in Beijing.
The content shows that in the past ten years, China
Garment industry
The market size increased by two, and by the end of 2010, it was close to 400 billion yuan, but the per capita consumption was still significantly different from that of the European and American countries.
Data show that China's per capita
clothing
Consumption is only 1150 yuan, while in the United States and the United Kingdom, the same level of consumption is equivalent to 5770 yuan and 5020 yuan respectively.
Boston consulting expects that the total scale will increase by two in the next ten years, reaching 1 trillion and 300 billion yuan by 2020.
But it is worth noting that many global brands do not have a large business scale in China. Zara has about 70 stores in China, about 25 in Benetton, and 5 in Gap.
In contrast, these brands are in Europe and the United States.
market
Both have more than 1000 stores, and other international brands such as Topshop, J.Crew and AmmTaylor have not yet opened stores in China.
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