Summer Clothing Opens The Promotion War &Nbsp; Informationization Becomes The Key To Success.

With the advent of the hot summer, clothing The industry is also showing a high temperature trend. The major brands have joined the ranks of discount promotions, and have been fiercely competing in the vigorous "price cutting tide". And the degree of informatization has become the key to win the competition among businesses. Recently, with the successful launching of the eleven China International Brand Clothing Fair, it reflects the urgent demand for information management. Businessmen have said that the information management problem of their stores is further highlighted. In order to ensure the reasonable supply, distribution and inventory, it is urgent to accumulate consumer related information at the present stage, which will provide a theoretical basis for the future development of new products and the adjustment of marketing strategy. This has also become a problem to be solved in the information management of the apparel industry.

Aiming at many problems arising from the information management in the business, the consulting service providers of domestic IT management software have focused on the informatization solution of garment enterprises. Take the technology of IT information management solutions as an example, in recent years, run hundred technology has constantly increased the investment and R & D efforts of new technology and new products in the light of the ever-changing development needs of the garment industry, and has made full use of the rich management experience in the garment industry to stick to the development trend of the garment market to help enterprises realize it. Promotion of information technology Effective management.

Take the domestic famous leisure men's clothing brand AI Deng Bao dress as an example. At the end of 2009, with the experience of many mature products and consulting services, Rb technology refined a set of integrated solutions that take into account industry standardization and brand personalization. Under this set of standardized management system, run hundred technology fully incorporated financial, personnel management, OA, member relationship management, especially consumer consumption information storage. In the terminal, run hundred technology is the Vii solution for its distribution and retail management system, the establishment of real-time management system based on the network, and strengthen the management and control of the retail terminal.

At present, not only is AI Deng Bao dress. brand The domestic fashion chain brand Daphne also benefits from the professional, fast and high-quality information service of run 100 technology. According to the characteristics of Daphne's information management, the BI integration solution made by RB technology helped Daphne establish a comprehensive supply chain informatization, and realized the fast, unified and convenient management of more than 1000 stores, which was highly recognized by the enterprises.

"When domestic fashion chain enterprises enter the Chinese market in the face of international famous brands, the dynamic management of enterprises and the degree of introduction of information solutions will determine the future development pattern of domestic garment enterprises." In the face of the future, the head of run technology is full of confidence. "Gathering the power of the elite, the whole industry resources, run 100 technology will continue to play its original advantage, through the" global non differentiated one-stop service ", to promote the construction of intelligent management of enterprises, with the power of science and technology to boost the footwear industry to continue to develop rapidly and healthily.