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Brand Mens Join &Nbsp, Help You Achieve Your Dream.

2011/10/9 11:39:00 51

With the deepening of economic globalization, the competition of brand men's clothing market is becoming more and more intense. Some men's clothing enterprises gradually realize the importance of independent innovation. Who can have the ability of independent innovation, who can take the lead in finding the breakthrough point.

Although clothing is a traditional industry, there are many mechanisms for technological innovation in traditional industries.

added value

Methods of products.

It is to see this opportunity and decide to start a business.

From active laid-off to self employment, and then become the boss of two famous brand men's clothing stores in Changan District, arranged nearly ten laid-off workers to work. This year, 43 year old Dong Baozhen has gone through an extraordinary period in 6 years.

Pioneering Road

。

Speaking of the experience of starting a business, Dong Baozhen said humbly that her business is still developing and is not successful. She thinks that starting a business must start from a small place.

Reach for what is beyond one's grasp

。

Accumulate experience in starting a job

Dong Baozhen was originally a salesman of the Xi'an high voltage ceramic capacitor factory, and she was also a legal representative of the overworked factory. In 2001, the unit was restructured to pfer her from the sales department to the production workshop. She felt that the position was not suitable for her, so she chose to take the initiative to lay off.

After laid-off, she was not confused and confused, but actively looking for opportunities for employment and entrepreneurship.

One of her relatives opened a women's clothing store in Changan District and invited her to help him. This experience has accumulated rich experience for her future business.

Dong Baozhen learned from the purchase of goods with his relatives, ran around the wholesale clothing market in Xi'an, and went down to Guangzhou and Shenzhen many times. At last, she got a pair of eyes: she could see the value of goods and whether there was a market.

At the same time, she attentive to learn and communication skills and management knowledge, step by step towards the road of self employment.

The road to entrepreneurship is not smooth.

When a large shopping mall in Changan District inviting business, Dong Baozhen signed a one-year contract with the shopping mall and began to run a man's brand, rich and precious bird.

savings

And then he looked for friends and relatives to raise money and invested more than ten million yuan. In his subsequent operation, I did not expect losses to be bigger and bigger.

Dong Baozhen summed up the reasons: what has always been done is women's wear shop, no contact with the sales mode of shopping malls.

So she decided to withdraw immediately after the expiration of the contract, and continue to set up a rich bird store.

Since then, Dong Baozhen has strengthened the sales management of the exclusive stores. Under her careful management, she has finally reversed the loss situation, and her business is getting better and better.

At the same time, she had a bold idea to join the famous brand seven wolves men's clothing.

Expand

Market!

Confidence in the future

In the busy section of Changan District, she rented a shop and then found the seven wolves men's clothing general agent in Shaanxi, but the other side refused her request. Dong Baozhen did not give up. She repeatedly visited the general agent to show her advantages: the shop lot was good, and she had the experience of running a brand menswear.

The general agent was moved by her enthusiasm. After inspecting Dong Baozhen's storefront, she finally agreed to her.

Join in

Request.

It takes at least hundreds of thousands to start a famous brand store.

I heard that the city can provide small guarantee loans to laid-off workers, and Dong Baozhen found the community and street offices to solve the urgent need.

In August of this year, Dong Baozhen's new store opened, and business grew better in the past 3 months. Dong Baozhen is full of vision and hope for the future development.

In addition, I also understand that in recent years, men's wear YOUNGOR day China textile has developed nano non ironing fabrics, all flax soft and ironing finishing fabrics. Men's YOUNGOR woollen dyeing and finishing company has developed all wool high count printed shirting fabric and bamboo fiber Yali; Menswear YOUNGOR knitted dyeing and finishing company has developed super new non ironing knitted fabric.

Behind these relatively monotonous titles, in fact, is the footprints left by YOUNGOR people on the road of technological innovation, which is also the spirit of YOUNGOR.

In 2010, the expenditure on scientific and technological activities of the group reached 115 million yuan, accounting for 4.45% of the sales revenue of the group.

In 2010, the group achieved sales revenue of 633 million yuan for new products and 129 million yuan for sales of new products, accounting for 23.72% of the profits of enterprise sales.

What the seven wolves focus on is how to use technology in the background management of the company, such as how to improve the management system and information system.

"If the management system and information system fail to keep pace with the rapid development of enterprises, the weakness of operation will be exposed.

Therefore, we need to build a system and practice internal strength.

Men's clothing seven wolves CIO responsible person single peak said, the company's supply chain management system has been completed according to the stage, sales and order efficiency greatly improved, but also put the dealer management into visual orbit.