Exhibition Investment Wins Negotiation In The Journey

In each of the large-scale trade shows, the exhibitors are gathered in a short period of time

There is plenty of time for negotiations.

Because of the gathering of guests, the negotiation time in general exhibitions is calculated in minutes, so it is difficult for manufacturers to have enough time to negotiate with distributors and agents.

And the time for manufacturers to contact them is much longer.

Whether it is trains, coaches, planes or ships, the time spent on waiting, waiting or marquis and travel is much longer than that in the venue. This creates a good time basis for negotiation.

Manufacturers have plenty of time to explain their products, businesses, marketing techniques and policies.

Competitors have little information interference.

In the exhibition hall, competitors are gathered, propaganda is varied and competition is brutal.

The choice of agents and dealers should be increased by tens of times, and their products will often be submerged in the ocean of commodities.

On the road, it can be one to one negotiation; and because of the first impressions, it often gives the customers a deep impression, which effectively increases the success ratio of negotiations.

The investment area is highly targeted.

In the exhibition center, exhibitors come from all over the country.

For manufacturers who want to make investment in the local area, finding local customers is like looking for a needle in a haystack.

However, most of the passengers who travel on the same route are from the same place, and the merchants who want to invest locally or invest in the region are undoubtedly more targeted.

How can we do a good job in the tour business? Tour investment can be divided into three stages: advertising campaign, product trial and business negotiation.

The attention of prospective customers will be aroused through the advertising campaign and lay a good foundation for business negotiations.

When they start off, they can publish their own investment advertisements.

The location of the advertisement includes two parts: waiting hall and pportation. It is necessary to get in touch with the relevant departments in advance and get the approval. Generally, a certain fee should be provided to the pport unit as a reward.

The media such as: train tickets, radio, train berths, advertisements inside the cabin, and publicity materials distributed by staff members.

Besides the information about product investment, the advertising content also includes the location of the negotiations and the contact information of the negotiators.

If it is a food manufacturer, it can cooperate with the pport units in advance, provide them with certain food free of charge, and provide them free of charge on the trip.

Passengers usually have meals on the road, and they get a free food from pport units. They will have a special interest in the food.

If the quality of products is excellent, trial will speed up the process of investment negotiation and increase the chance of negotiation.

Non food manufacturers can provide exquisite product gifts or promotional gifts with corporate advertising.

With the investment advertisement and product trial being paused, the difficulty of business negotiation will be greatly reduced.

A part of investment negotiation customers are automatically looking for the door after seeing the advertisement, and the other part needs to take the initiative to find out.

Negotiations should start with making friends, not too direct.

You can chat with customers first, play poker games, pass your business cards, and try to understand the identity and intention of visitors.

After a brief understanding, the company launched its own product, business and investment policy to its target customers, and formally launched its own travel investment negotiations.

I believe that as long as we have a good grasp of the "right door and one foot", business trip will bring you back.

There is reason to believe that when most manufacturers are still willing to fight and fight in the exhibition hall, you will have to plan for the first time.

Exhibition investment win in the journey, win in resourcefulness!