Luxury Children'S Wear: A Gluttonous Customer Who Attracts A Lot Of Food.

Chinese parents buy for their children Luxury goods More opportunities than parents in other countries. In addition to the children's birthday, Chinese parents usually celebrate "100 days of birth", the Spring Festival and children's day. Gift giving is a traditional celebration of various commemorative days. In addition, some Affluent Consumers are also keen on celebrating western festivals, such as Christmas Easter and newborn baptism, therefore, people have more opportunities to dote on little emperors and little princesses. It can be seen that the lovely "strawberry cake" of luxury children's clothing in China is much more expensive. Gluttonous guest 。

The famous British designer Paul Smith's children's wear series Paul Smith Junior has entered the design of second years; the Fendi family third generation successor, Fendi current accessories director Silvia (Silvia Venturini Fendi) has recently unveiled the mysterious veil of its high-end children's clothing; meanwhile, the 2012 spring and summer series of American fashion brand new children's wear is also lively and lively. When the global children's luxury market reaches tens of billions of dollars and grows at a rate of 10% per year, all the luxury brands are almost watching this sweet cake.

In the autumn and winter series of Burberry Children this year, there will inevitably be a classic design coat. The traditional pattern on the leader's clothes will be seen from Burberry. Gucci has made minor changes to the "double G" logo. The bottom is designed to be a cute "love" shape, which is more sweeter on the T-shirt with pink color. The narrow version of the bag has been imprinted with simple and honest animal designs to touch the young mothers who still have maiden hearts. Chlo's children's wear series is still a lady. The large number of warm colors and simple styles are exactly the same as those of the main line. Lanvin's clothes always wear a lady's style. Witty It is the first time that children's clothing has been launched this year. Naturally, spare no effort is being made to make complex stacking effect with yarn quality fabrics.

In the past two years of economic downturn, the high-end consumer group has not cut the budget of their precious children, which makes more and more fashion brands start to focus on children's clothing and children's products in this particular market. The albatross business consulting company, which participated in this year's China luxury report survey, jointly released a survey on children's luxury goods with Gu Teng Consultants Ltd. to confirm the trend of China's rapidly developing children's luxury market.

The report shows that more than 60% of the 900 consumers surveyed spend more than 3000 yuan a month to buy children's luxury goods. In this year's China luxury report, 92% of respondents said that even in the face of pressure on inflation and uncertain economic prospects, they will spend less on luxury goods in the coming year than in the previous year. {page_break}

In fact, many brands of luxury children's clothing sold in China now have quite a long history of children's wear. Take Dior as an example, Baby Dior is known as the world's first international fashion brand to launch children's wear. It is rumored that Princess Grace Kelly of Monaco invited Mr. Dior to design clothes for her upcoming daughter in. Grace Inspired by Grace Kelly, Mr. Dior decided to add a series of product lines for children's wear, but his entire wish was stranded because of his sudden death. It was not until 1967 that under the auspices of Marc Bohan, Baby Dior was listed on the Boulevard of Montaigne Boulevard in Montaigne.

Baby Dior itself is a mini all fashion empire. It is designed for children born to 12 years old, ranging from 0 to 3 of infant clothing, to 2 to 12 years old children's clothing, each age range is divided into girls series and boys series. Including children's shoes, bottles, animal dolls, gift boxes and so on, you can imagine children's accessories include all of them.

Although 78% of women believe that the decision to purchase luxury items for their children is usually determined by them, 59% of men think they are the decision-makers of luxury shopping for children. This also provides the possibility for male luxury brands to launch children's fashion accessory lines. When asked about the services expected to buy children's luxury goods, the respondents in mainland China had higher expectations than those in Hongkong. The most popular child services are children's special recreational areas and childcare services.

When choosing a brand, Chinese consumers tend to buy the same brand when buying goods for themselves. The top ten brands of luxury recognition were easier to be recognized when launching their own children's fashion accessory lines. According to the report, Burberry Children, Gucci Kid, Baby Dior and Armani Junior have a high degree of recognition in the domestic luxury children's wear market.

These luxury brands originally had enough stores and strong consumer markets, which were easier to promote when products were online. The original brand with distinctive design genes is the same style when introducing their children's clothing. It's not too much to call it a reduced version of the adult dress.

Xiaobian has said: for parents with this economic ability, the luxury brands that pursue children's clothing are not discounted. But what we should pay attention to is that for ordinary families, luxury brands are not suitable for their children. If you buy a so-called big suit and restrict your child's activities, you must not be allowed to do that. Otherwise, you will break your clothes. In this way, expensive clothes are useless to children.