Semir Apparel Channel Mining Close To Saturation &Nbsp; Repeatedly Increased Business Scope.

Semir clothing 22 announced that the company's business scope added "business into"

As for Semir apparel, which has repeatedly increased the scope of its operation, analysts said that the number of Semir stores in China is now nearly saturated, and the speed of the extension of the channel has slowed down. In the long run, with the gradual increase of the pressure of performance growth, it is indeed necessary to add new business operations and explore new markets to seek new growth points.

According to the third quarter report of Semir clothing, the company's 1-9 month business income was 5 billion 232 million yuan, an increase of 30.24% over the same period last year, with a net profit of 808 million yuan, an increase of 26.17% over the same period last year.

The report said that the rapid growth of operating revenue in the first three quarters mainly came from the expansion of channels and the improvement of the efficiency of stores.

It is reported that as of the end of 2010, the number of Semir stores in China has exceeded 4000, mainly in the three or four tier cities, but Semir still said in its earnings report that the number of new stores will be maintained at 700-800 each year. For the number of shops opened this year, the staff of Semir's secretaries office told NetEase finance that the number of specific shops is not yet convenient to disclose, but she stressed that "sure is far greater than the expected target".

Despite the fast opening strategy, the industry is not optimistic about Semir's performance this year.

Shi Hongmei, a fashion researcher at Orient Securities, said that the number of Semir stores in China is now nearly saturated, and the speed of the extension of the channel has slowed down. In the long run, the pressure of performance growth is gradually increasing. Indeed, new business and foreign markets are looking for new growth points, but the specific effect remains to be tested by the market.

And NetEase finance also found that in many sections of the road, 500 or 3 meters and 4 Sam men shops are often open in the range of diameter.

Orient Securities expects Semir's 2011 overall performance as profit growth lower than revenue growth.

Especially in the fourth quarter of this year, affected by warm winter and early spring festival, the company's sales and earnings growth in the four quarter may be further down.

Shi Hongmei stressed that Semir, as a leisure brand at the middle level, is increasingly feeling the siege from international brands and local low-end brands. Due to the unsatisfactory inventory and shipment at the terminal level, the pressure of the company's performance growth will gradually increase, and the pressure of Semir will be greater and greater with the financial pressure of agents and the warm winter.

Although Semir is aiming at the current situation, it also tries to ease the current sales pressure by enriching product categories and other strategic adjustment, but the specific effect does not seem ideal.

Shi Hongmei expects that the actual effect of Semir's brand strategy improvement and the digestion of goods at terminal channel level are lower than expected.