"38" Festival Promotes &Nbsp; Taiyuan Merchants Push The "Three Selling Points".

"38" women's day has arrived. Recently, reporters visited the market and found that apart from competitive discount sales, this year's "38" festival, Taiyuan merchants also pushed the "three big selling points" to attract more female consumers.

Beautiful economy

"Spring March, blossoming beautiful!", "take off apron, pform beautiful woman!" recently, in the major shopping malls and online shopping mall, the word "beautiful" can be seen everywhere.

In order to fit the theme of "38", many businesses are going to

Yi Fen street, a shopping center responsible person told reporters that beauty is the nature of women, only playing the "beautiful" signs to attract the attention of female customers.

Valentine's day, "38" women's day and other festivals are all places for merchants to promote.

Normally, the activity schedule of "38" festival will not be as long as the May 1 and eleven activities, and the promotion schedule for 3 days is quite common.

During the activity, the single day sales can increase by about 50% than usual.

Filial piety economy

"Special love for special you", "festival, buy a cake for mommy a sweet love"......

In many consumer places, reporters also found such publicity.

Unlike young men and women who are the main consumer groups during Valentine's day, there are many young people giving gifts to mothers during the "38" festival.

In the "38" festival, the theme of "filial piety" has also become a promotional point for many businesses. Apart from carnations, cakes and clothing, some health care products like foot bath tubs, massage chairs and tonic products are also pasted.

"I'm going to buy a bathtub for my mother. I don't have much time to work with her at work, and I can buy a holiday gift when I catch up with activities."

Miss Li, who worked in a certain institution, said.

"Girl student" economy

Reporters also noted that this year, the traditional "women's Day" formulation has been quietly replaced by "women's Day" and "girls' Day".

It is alleged that many women think that "women's Day" does not sound fashionable, and that young women headed by college girls do not like it.

In Colleges and universities, some girls have played the banner of "37 girls' Day".

A shopping mall salesperson told reporters that "women's Day" and "girls' Day" instead of "women's Day" were designed to accommodate the characteristics of urban women while taking care of the mood of some young girls.

On Taobao, reporters

"Online shopping group is also our main target consumer group, that is, young urban women and campus students.

The call of women gives more impression to housewives.

But for those youthful energetic campus girls, they are lively, beautiful and vigorous, and the "girls' Day" can be more recognized by them.

And these new and innovative products undoubtedly won them. "

A shop seller said.