2007 China's Top Ten Brand Events

On January 24, 2008, according to the results of online voting, the brand China Industry Alliance confirmed and officially released the "ten major brand events of 2007 Chinese brand memorabilia".

The Chang'e lunar exploration project, which promoted the national brand category, was successful in Davos and landed in China in summer. The events belonging to the enterprise brand category were wow haha Danone dispute, Alibaba listed in Hongkong, and CHINT was defeated by Schneider; and the brand activity events included Qingdao Beer's national marketing activities and the first China brand festival held in Beijing; while both Yao Ming and Yi Jianlian both appeared in the NBA arena and the same sport showed the support of the personal brand to enhance the country's brand image; BELLE's international listing and acquisition of Shen Da promoted the upgrading of the industry brand; the introduction of brand building fund management method in support of the independent brand also reflected the implementation of the local government's policy on the development of the country's own brand, and made an example and example for the whole country. The ten major brand events are:

At the same time, brand China also thanks the participation of netizens and the support of brand experts.

We will monitor and issue monthly Chinese brand events from 2008, and issue 2008 China brand memorabilia at the end of the year.

“2007中国十大品牌事件”分别是： 1、【国家品牌】首次探月工程获成功，高科技提升国家品牌形象 2、【国家品牌】夏季达沃斯成功落地中国，大连折射中国影响力 3、【企业品牌】娃哈哈达能收购纠纷，并购战唤醒知识产权意识 4、【企业品牌】阿里巴巴上市，世界第一电子商务品牌再造奇迹 5、【企业品牌】正泰扳倒施耐德获赔，品牌知识产权保护树典范 6、【品牌活动】百年青啤演绎倾国倾城，企业城市品牌交相辉映 7、【品牌活动】首届中国品牌节开幕，接力奥运打造品牌新平台 8、【个人品牌】姚明阿联上演中国德比，中国制造展示中国力量 9、【行业品牌】百丽国际香港上市，并购森达品牌引导行业升级 10、【品牌政策】上海出台品牌建设资金管理办法，支持自主品牌 2008年元月初，品牌中国产业联盟以“探寻2007

The purpose of China's brand development footprint is to release 100 brand events that are included in the "2007 China brand memorabilia", systematically inventory and summarize the Chinese brands, and describe the representative brand events from an objective point of view, showing the development process of Chinese brands in 2007.

"2007 Chinese brand memorabilia" is divided into six categories, namely, national brand, regional brand, industry brand, enterprise brand, personal brand and brand policy / activity.

"2007 China brand memorabilia", through 100 brand events, seeks the development rules of Chinese brands, and aims to provide reference and reference for the development of Chinese brands, and explore the road of the rise of independent brands with Chinese characteristics.

"2007 China brand memorabilia" is the brand China industry alliance through the screening of nearly 1000 brand events in 2007, specially organized the review will invite a number of brand experts to review, identified the "2007 China brand Chronicle", and selected 20 brand events as candidates for 10 events, 10 brands events were voted through the Internet.

According to Wang Yong, Secretary General of the brand China industry alliance, the brand China industry alliance will continue to monitor the Chinese brands in 2008, issue a monthly Chinese brand memorabilia, record the development track of Chinese brands, summarize the gains and losses in the development of Chinese brands, and share the successful experience of Chinese brand development, so as to promote the rapid development and continuous progress of Chinese brands.

For details of the 2007 China brand events, please login to the brand China net's "2007 China brand memorabilia" topic http://www.brandcn.com/zhuanti/2007brandcn/ enquiry.

2007, the development of China's brand undertakings is obvious to all. 2008, by the east wind of the Beijing Olympics, Chinese brands will take a solid step forward.

2007 China's ten major brand events complete version of the event name: first lunar exploration project was successful, high-tech to enhance the national brand image event time: October 2007 event nature: national brand event playback: October 24, 2007, history will always remember this day.

Chang'e 1, the first lunar probe in China, rose from the Xichang satellite launch center to the remote and mysterious moon.

In November 5th, Chang'e I entered the orbit of the moon and became the first lunar satellite in China.

In November 22nd, Chang'e I returned the first image of the moon, marking the successful completion of the first lunar exploration project in China.

This is the landmark achievement of China's independent innovation in science and technology. It is another milestone in the development of China's space industry after the success of artificial earth satellite and manned spaceflight. It indicates that China has entered the ranks of the world with deep space exploration capability.

The "Chang'e" flying sky explains the beautiful myth of "Chang E rush to the moon" and opens the era of Chinese people going deep space to explore the mysteries of the universe.

Event name: Davos successfully landed in China in summer. Dalian refracted the time of China influence event: the nature of September 2007 event: national brand event playback: September 6th - 8, the first summer Davos annual meeting, which lasted for 3 days, came to a close in Dalian, the coastal city.

Nearly 2000 dignitaries, business leaders and experts and scholars from 90 countries and regions participated in this annual meeting.

The more than 60 symposium focused on the theme of "changing balance of forces", and discussed in depth the changing global business environment, China's economic development, the role of new leading enterprises, and how enterprises should go global.

With the rapid development of economy, beautiful environment, good humanistic atmosphere and excellent service, Dalian has shown the city image of "romantic city, charming city and vibrant city", so that the world can see a vibrant and dynamic China through Dalian.

The name of the event: Wahaha Danone's acquisition of disputes, the acquisition and war awakening of intellectual property rights awareness time: the nature of the April 2007 event: enterprise brand event playback: starting from April, aiming at the French Danone company's desire to buy at a low price of 4 billion yuan, the total assets reached 5 billion 600 million yuan, and the profit of 2006 amounted to 1 billion 40 million yuan. The 51% share of the Wahaha Group's non joint venture company, Zong Qinghou, the founder of Wahaha brand, launched a tit for tat struggle again and again.

In the process, Wahaha employees, Wahaha dealers and the original employees of the company have publicly declared their support for Zong Qinghou and opposed Danone's hostile takeover.

From the perspective of media disclosure, Wahaha and Danone have some faults, but in any case, the fight against Danone's hostile takeover is a just war.

Recently, the two sides finally decided to settle for a win-win outcome.

This incident raised a warning for Chinese enterprises to overcome shortsightedness, familiarity with international market operation and international integration, and effectively protect intellectual property rights in the process of joint ventures with foreign enterprises.

Event name: Alibaba listing, the world's first e-commerce brand reinvention event time: the nature of November 2007 event: enterprise brand event playback: in November 6th, Alibaba group's Alibaba Network Co., Ltd. was successfully listed in Hongkong, issuing price of HK $13.5, and no calculation of over allotment part of it has raised $1 billion 500 million, creating the largest scale of China Internet Corporation financing.

In addition, the Underwriters announced the subscription of 113 million 700 thousand shares of the excess placement, which increased the amount of Alibaba's financing by HK $1 billion 500 million, or about US $198 million, and the total amount of financing raised to nearly US $1 billion 700 million.

Alibaba's listing has created two first: the amount of financing exceeds Google's US $1 billion 670 million, the most global Internet financing scale; the freezing of new shares in HK $447 billion 518 million, and refreshing the IPO capital freeze record.

Event name: CHINT pulled Schneider down, the brand intellectual property protection tree exemplary event time: September 2007 event nature: enterprise brand event playback: September 29th, China's largest patent infringement case in Wenzhou, Zhejiang first trial.

The Schneider Inc was sentenced to stop immediately infringing the intellectual property rights of CHINT group and compensate CHINT group 330 million yuan.

This case has created two records: the first case of a patent infringement case by a local enterprise in Wenzhou, and the intellectual property dispute that the largest claim amount is known in the country.

As a representative of private enterprises in China's low-voltage electrical appliance industry, CHINT group's first counterattack against pnational giants on the issue of intellectual property protection ended in victory. The acquisition of confidence and the accumulation of experience are really important for CHINT group, and also played a good example for Chinese brands to participate in market competition and protect intellectual property rights.

Event name: 100 years of Qingdao beer, the story of the city's brand name: the event of 2007: the nature of the 2007 event: the brand policy / event replay: "the most famous city in China, the most deserving introduction to the world". The large-scale TV activity is CCTV's hand in hand with CCTV, with the United Nations World Tourism Organization, the United Nations development program, the National Olympic Committee and other authoritative bodies at home and abroad, holding the United States National Geographic Channel, more than 20 domestic and provincial TV stations and more than 100 authoritative plane or Internet media at home and abroad jointly organized large-scale activities.

The aim of the campaign is to effectively integrate tourism resources, government resources and Olympic resources to achieve full resource interaction and interaction on line and offline, and create a new "city card" which contains tourism culture and Olympic spirit to boost the development of tourism economy industry.

Since its launch in early 2007, its activities have been in full swing. It is regarded as a heavy blow to the Olympic marketing of Tsingtao's Centennial brand.

Event name: the opening of the first China brand Festival, the relay event to create a new brand platform event time: the nature of the August 2007 event: the brand policy / event replay: in August 8, 2007, the first "China brand Festival" was opened in Beijing, and the vice chairman of the NPC Standing Committee and the president of the all China Women's Federation Gu Xiulian attended the opening ceremony and delivered an important speech.

Other celebrities, well-known business representatives and mainstream media reporters who attended the opening ceremony were as large as 2500 journalists.

The first "China brand Festival" includes the "brand China Summit Forum", "brand China general comment list (2006-2007)", "China Auto independent brand Wanli line and brand China independent innovation achievement Tour Exhibition" and "China self driving Tourism Brand Summit Forum" and other eight activities. It has lofty goals, large scale, warm atmosphere, extensive influence and great significance. It fully possesses the basic characteristics of a "Festival", and is the first genuine brand name in China.