Quanzhou Sports Brand Plus Children'S Shoes Series

With the increasing competition in the field of children's products, the Quanzhou sports brand began to cast some of its attention onto the children's market after making a steady adult sports shoes market.

Following last year's industry rumor that 361 degrees will enter the children's market, the reporter recently learned that Anta's plan to enter the children's market has been put on the agenda. It is expected that the first batch of products will appear on the market in the first quarter of 2009.

Ding Zhizhong, President of Anta (China) Co., Ltd., said that the children's shoes series that they invest in is mainly aimed at the group of big boys to young people growing up, and the price positioning of the market will be the same as that of sports shoes.

For investment in children's market, Ding Zhizhong said that based on three considerations: first of all, Adidas, Nike and other international brands have children's product lines, and their marketing success has given a good reference; secondly, the concept of brand demand is being formed in the market for young children. The market has been ignored by adult brands, and the maturity of adult brands needs to be extended in this respect; third, the brand awareness and loyalty of small training to consumer groups are another goal of investment.

Chen Shuqing, the personage of the industry, believes that many of the series of international clothing brands are quite complete, ranging from adults to children.

These international famous brands borrow the existing brand advantage, only need a small amount of promotion cost can achieve the market extension, and greatly shorten the cultivation period of children's clothing market.

He said that although the design of adult clothing and children's clothing will be different, but when they extend to the brand of children's clothing, they can save the cost of promotion and brand packaging, which is much easier than creating a brand again.

The reporter understands that some children's shoes brands in Quanzhou have taken a fancy to the children's market early.

Fujian Benden Shoes Co., Ltd. and Nanan Bo Hui shoes and Garments Co., Ltd. are the two largest manufacturers of children in Quanzhou. Since last year, they have seen the gap in the youth market and announced their extension to the youth field.

One of them proposed to build the first brand of China Youth Sports, while the other announced that the first brand of Chinese youth sports equipment should be built.

Chen Jinlong, deputy general manager of Bo Hui, believes that the market for children aged 8 to 16 has become a new market growth point for children's shoes brand, which has long been neglected by the Quanzhou adult sports shoes brand.

Relevant research data show that China's children's products market is increasing by 12.4%% annually.

There are people in the industry who believe that with the improvement of China's economic level and the development of the market, whether adults or children's domestic and foreign brands are going to stabilize their market, the children's market will be another piece of cake they compete for, and the competition in the future will be fierce.