After More Than Three Years Of Bone Healing, Hangzhou's "King Of The Kings Fur Coat" High-Profile Regression

Old Hangzhou people must remember "

"At the most brilliant time 10 years ago, there were over 10000 employees, and the average daily output of leather garments exceeded 10000, and leather garments accounted for 5% of the total national total.

But in 2008, when the global economy was in the doldrums, the king's building in Zhongshan North Road suddenly disappeared.

The beast king group collapsed.

Yesterday, the beast king group officially released the 2012 autumn and winter new product conference.

This also means that after more than three years of bone healing, one of the largest leather enterprises in the country once again entered the public view.

In the past, what led to the decline of the Bejing group and nearly 300 million yuan of debts could not be repaid? Yesterday, Jiang Hua, chairman of the king's group, revealed for the first time that in the past, the king of the beasts basically made the export of leather products. In 2008, when the global financial crisis hit, many key customers in Europe and the United States were affected by the crisis, and they returned and returned products for various reasons.

In addition to fur clothing, there are also a large number of leather sofa affected by the crisis.

The global financial crisis has affected five of its subsidiaries.

A factory, a sofa factory and a leather factory.

"A large number of orders were discarded, hundreds of millions of losses, large backlog of raw materials, semi-finished products, backlog."

Jiang Hua said that the sales volume of the beast king leather products plummeted from 1 billion 20 million yuan in 2007 to 457 million yuan in 2008, and further dropped to 292 million yuan in 2009.

In order to repay bank loans and compensate employees for refunding, in 2009, the beast king auctioned its king's building near central North Bridge.

And began to pform from export to domestic sales.

Statistics show that when the beast king group is the most brilliant, it owns Zhejiang animal King import and Export Co., Ltd., Hangzhou beast king Building Co., Ltd., Hangzhou Fuji Bath Industry Co., Ltd., Shixiang Leather General Factory, Jian Bridge fur clothing general factory, Liangzhu fur clothing general factory six core enterprises, and 200 other subordinate units such as Wang Wang fur clothing store, leisure health care, catering bath industry and so on, and involves real estate and other industries.

"Now only two industries of leather and real estate have been retained, and other industries have been stripped from the king of beasts."

Sekil, director of the office of animal king group, said.

Jiang Hua said that at present, the beast king group has officially pformed from domestic leather export giants to domestic sales.

From the point of view of the current sales network of the beast king, we have established stores in more than 300 shopping malls of 200 cities in 20 provinces, municipalities and autonomous regions. From the perspective of product morphology, we began extending from fur clothing to four seasons products of men's and women's wear, such as T-shirts, shirts, Western-style clothes, jeans and so on.

It will continue to extend to leather products such as sofa.