The First China Cowboy Innovation Forum Opens In Guangdong

In June 12th, the Chinese cowboy industry event with the theme of "innovation and challenge" was held at the international fashion publishing center of Guangzhou light textile trading garden. The conference includes three creative links, namely, innovation forum, fashion conference and cowboy fashion party, attracting more than 300 people from Beijiang textile, international famous brand invida, Tianhong (China), KINGPINS and other international business leaders, cowboy producers, brand retailers, some textile leading enterprises and famous designers together to think about the new development of the denim industry.

As an influential cowboy enterprise in China, Gu Xiang, general manager of Beijiang textile, shares the technology application and innovation of cowboy products with the help of innovation mode and brand acceleration.

Violent market competition The Chinese cowboy enterprises have rapidly accumulated their ideas, technologies and funds, and spanformed them into their own competitiveness, so that the Chinese cowboy industry has been continuously promoted. In the first half of the forum, the experts pointed out: "the Chinese cowboy industry has made qualitative changes in product structure, processing technology, design, research and development and brand building, and the competitiveness structure of our cowboy industry has changed. cowboy Enterprises have been innovating. "

In the second half of the forum with "innovation and challenge" as the theme, the development trend of the jeans industry has become the focus of discussion. Cowboy products are an important part of the cotton spinning industry. They are widely used in textile, weaving, dyeing and finishing processes. They belong to the deep processing industry with many kinds of equipment. The development of products in the direction of refinement, functionalization, high quality, fashion and classic interpretation, fabric development and finished product design, green environmental protection and so on are also becoming new trends and new problems in the development of jeans industry nowadays.

KINGPINS as a successful organizer of the series of cowboy exhibitions in New York, Losangeles, Hongkong, Shanghai and other places in China. Vivian Wang, the managing director of the exhibition, analyzed the status quo of the international cowboy industry and affirmed the competitive position of China in the international cowboy market.

RWT, China, USA market Zhu Yongxiang, executive director and chief executive officer of Tianhong Textile Group, director of sales and marketing, respectively, shares the production technology and equipment, product structure, technological innovation, mode innovation and other topics for their respective enterprises in the absence of raw material costs and labor costs.

"Internationalization first is the contest of quality, and now" made in China "is becoming a synonym for the quality of the world. At the end of the forum, Vivian Wang made such a conclusion.

As a special link of this activity, the new interpretation of Beijiang textile is particularly interesting. The latest cowboy design of Beijiang textile is illustrated in a lively fashion conference, and the atmosphere of the activity is brought to a climax with the "happy Cowboy" Party of our "axis".

For this cowboy innovation forum, Su Zhichao, deputy general manager of Guangzhou textile and light exchange Park, said: "the innovative value of the cowboy business has provided a solid support for the Chinese cowboy industry. At the same time, it also provides a reference for the international road of the cowboy industry. The Guangzhou light textile trading garden has formed the brand agglomeration effect and scale advantage of the largest cowboy exhibition and Trade Area in the China textile business circle. The park will base itself on the international development strategy and establish six major functional platforms, namely, bulk commodity electronic trading, fashion publishing, financial services, creative research and development, exhibition exhibition, inspection and testing, providing value-added services to the Cowboy brand enterprises. Through continuous, regular and internationally influential large-scale brand enterprises, trade associations, international fashion trends publishing, international trade and business forum exchange activities, we will continuously enhance the influence of the park in China's textile industry and take the strategy of international brand strong alliance and forward-looking development concept to lead the sustainable development of China's textile industry in the future.