"Olympic Business Opportunities" To Promote China'S Home Textile Competition

With the development of London Olympic Games, all kinds of souvenirs and theme events with "Olympic Games" have also come into being, such as Olympic commemorative banknotes, Olympic commemorative stamps and so on.

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In addition to the image souvenirs, the Olympic Games bring many wonderful "moves". At first glance, it is like a creative competition in the industry.

New Olympic products and channels

　　在奥运会进行期间，许多家纺品牌都积极参加到为中国健儿加油助威的行列中，其方式层出不穷，如：罗莱家纺以奥运为名大打折扣吸引消费者的目光;愉悦家纺为奥运迷们量身设计伦敦奥运靠垫，该靠垫从材质、色彩、造型和花样的选择上都力求完美，不管是清澈的蓝色，安静的果绿还是优雅的浅灰，在搭配伦敦奥运会的会标后，都显得动感十足，颇贴合“奥运”的主题;多喜爱家纺以芯类产品为雏形，推出“芯博士”手举红旗助威呐喊的动漫形象，为中国奥运代表团加油;奥鹿家纺以奥运会举办地点伦敦为灵感，推出具有英伦风格的三款床品“月光阁、格调生活和叶语添姿”;而宝缦家纺则是以奥运动态作为抢答题，推出有奖竞答活动，答对者赠送床品……

Through these "Olympic Games" of home textile brands, we can see that the Olympic Games have given the home textile industry a theme of "Olympic Games", and have led a brilliant idea in the industry.

Yes, we have

Taking the Olympic Games as a new way of marketing, and some home textile brands regard it as the theme and Inspiration of design creativity. What kind of movement can promote the healthy development of the brand and gain market recognition during the Olympic Games? Yang Zhaohua, President of the China Textile Association, once said: "home textile upgrading, design is the first step.

Home textile brands should pay attention to the learning and application of fashion trends, making the home textile products more fashionable and guiding consumption and trend.

We should pay attention to the refinement of creative elements and make more distinctive products.

The hot topic is not the "London Olympics". If the home textile brand can launch the product of the Olympic theme and its own brand characteristics, which can be made into the limited edition products and logo images of the Olympic Games, this series of products will be forever new.

Sports elements and London logo

In explaining the design of the Olympic theme, the elements and elements of sport must be the main elements, but not all the elements available.

For example, the rich and varied historical details of the Olympic Games, the British Gothic style, the British style and so on can also be applied to the design of home textile products.

The designer, through his own understanding of the Olympic Games, has an in-depth understanding of the works that have been extracted and will reveal their own characteristics and creativity.

Although some home textile brands have realized that the theme of the Olympic Games is innovative design, new products are being launched, but most of the domestic textile brand innovation is still slightly inadequate. Many home textile brands directly move the Olympic Games logo, the Olympic flag venue, the flag elements and colors of London, and use it unadornment, which not only loses the charm and characteristics of the brand itself, but also has no appeal to consumers.

The design with innovation and market certainty is not to copy mechanically, to combine the current hot spot with the product. Instead, it needs to settle down to absorb the nutrients that consumers are most concerned about, and perfect the integration of their essence with their brand characteristics.

By contrast, in today's market, the love of home textiles for the interpretation of the Olympic theme and the combination of its own brand can complement each other. Its launch of the "core doctoral" red flag animated image vividly shows the mentality of consumers who care about the Olympic Games, and the red flag flags in the hands of "core doctor" is a favorite brand sign, meaning that they love to compete with China's Olympic athletes and rush towards success.

In addition, the Olympic Games are featured by "sports elements" and the color of London, the combination of blue + Red + white, and the introduction of the "movement trend" bed. This bed extracts the essence of the Olympic theme and perfectly integrates with many favorite brand styles. The overall fashion and sense of movement are quite strong, which is in line with the consumer mindset of the Olympic Games.

Design prophets and creative span

While the domestic textile market is becoming stronger and stronger, competition is also becoming more and more popular. The brand of home textiles that won the competition on the grounds of "Olympic Games" is more than one.

The sense of prophecy designed is the core of fashion and popularity. In fact, many "prophetic" opportunities are known to all. Winners rely on courage and prophecy.

China

It is beginning to attach importance to design to the market, and the design of strong art home textiles has gradually been excavated for the glory of the dawn. As in the China international home textile design competition, Professor Zhang Yi of Nantong University said: "design and innovation have begun to be valued by home textile enterprises, but the pace of stepping out is not big enough."