Adjusting The Industrial Structure Of Silk Industry According To Consumer Demand

Silk is a natural fiber that is light, soft and fine in nature. The silk has unique luster and made of silk. silk Natural luxury, slippery and comfortable, its gentle texture and smooth handle, cool and comfortable to win the attention of consumers.

Silk's special texture and handle is the key to win the hearts of the people, but this means that its price is higher than that of other products, and the high price does not occupy much of the market share in the domestic market.

In the market, summer clothing is mainly made of chiffon and pure cotton. Although there are sales of silk garments, there are not many quantities, nor are they mainstream products.

In terms of price, because of the higher grade of clothing made of mulberry silk, the price is also very high, and the price of mulberry silk dress is about 1000 yuan.

Consumer side: male consumers generally say they have basically no other silk products except neckties and silk quilts, and women's silk products are mainly concentrated in scarves, handkerchiefs and pajamas.

The true and false aspect: because the mass consumers have little chance of silk contact, they do not know the true or false silk. It is not true to buy silk products cheaply, but the quality of the franchised stores is guaranteed, but the price is not acceptable.

Management: Consumer Generally speaking, they are difficult to handle, and they usually need to be sent to dry cleaners or to wash with special washing liquid.

In terms of brand: all consumers say that there is no silk brand that they especially like or care about.

In fact, the domestic market of silk has been sluggish. Silk enterprises themselves are also responsible. The higher consumption level in foreign markets is that many silk enterprises focus their sales on foreign countries. Silk companies have long been export oriented, accepting foreign trade orders, and the quality and fabric properties of silk themselves are very popular with foreign consumers. At the same time, silk also carries the long silk culture of our country, and silk is known as the quintessence of Chinese culture.

However, it is bound to be affected by foreign economies if we put our markets abroad. Now the international situation is "the world economic situation is more complex. The deep-seated impact of the global financial crisis has not yet been completely eliminated. The competition in international trade has intensified and the protectionism of all countries has risen.

In the customs statistics, the export volume of silk and silk fabrics was 79 million 575 thousand meters in 1~5 months, down 11.54% compared to the same period last year, of which the export volume of billet silk was 59 million 930 thousand meters, down 12.91% from the same period last year. The export of silk garments and products was 645 million US dollars, down 8.58% compared to the same period last year, of which 86 million 520 thousand of real silk garments were exported, down 35.96% from the same period last year, and the amount was 447 million US dollars, down 5.51% compared with the same period last year.

Facing the foreign countries market There is still a lot of room for growth in the domestic market. Some enterprises have chosen to develop silk home textile products to expand our domestic market, and the research and development of silk home textile products may become a breakthrough in developing the domestic market of China's silk industry.

Experts believe that enterprises should seize the opportunity that domestic silk fabrics are widely recognized by domestic consumers, and take home textile products as springboards to drive the sale of other silk products. At the same time, production enterprises need to increase the publicity and promotion of silk products, and adjust the product mix according to the characteristics of consumers in the domestic market.