PEAK Announces Expansion Of North American Market To Accelerate Internationalization Process

In October 14th, PEAK champion and NBA2011-2012 season champion Miami heat will be in Shanghai PK Losangeles clipper, giving fans another authentic NBA meal.

On the eve of the competition, NBA, the heat and its Chinese partner PEAK held a comprehensive strategic cooperation conference, announcing that they will expand together.

The market accelerates the internationalization process.

After working with NBA, PEAK has signed up to become a partner of Houston rockets, Broolyn basketball nets, Miami heat and Toronto raptors, and nearly 20 NBA stars from Battier and Mcgee, forming a three-dimensional cooperation mode with NBA as the core, radiation team and players, and achieved remarkable results.

NBA Eric, vice president of thermal business operations, Steve and Chris attended the meeting with team member Harris, Dexter Pittman, and Sean Sean, who had already joined the PEAK spokesman.

At the meeting, PEAK CEO

Congratulations on winning the championship last season, and welcome them to come to China and join PEAK in offering more authentic NBA basketball dinner for the fans.

Battier also showed off the new generation of Battier's seven generation boots, which he personally participated in, and announced that the new shoes will be launched in the middle of November.

At the press conference, a reporter asked Eric, President of the heat, whether he knew PEAK winning the law. Since 2009, Lakers Sasha Vujacic, 2010 Lakers Ron Artest (now Ci Shiping), 2011 Mavericks Jason Kidd and 2012's Kidd - Kwan laugh replied: "of course," is our lucky charm. We are now strengthening our cooperation with PEAK, hoping that the law of winning the championship will bring us more championships. "

New shoes: the 7 generation of Battier listed in mid November

As the exclusive product of PEAK, PEAK is very particular about R & D, design and manufacture.

At the press conference, Battier displayed the latest Battier 7 generation war boots, which was based on the players' personal participation in the design and actual combat tests, according to the Battier 7 generation previously announced.

Improved.

Create a unique and different experience from the past -- this is the starting point of Battier's 7 generation design.

Compared with the 5 generation, it is a unique business card of the 7 generation that the superior air permeability of the 6 generation, the better packaging sense of the 6 generation, the adjustable ankle tighten system, and the outdoor design of indoor and outdoor outdoor venues.

Ankle P-SUIT EX improved ankle UP TIE design. The wearer can control the tightness of ankle wrap by adjusting the position of shoelace perforation, so that shoes can be switched freely in pursuit of more protection and flexibility.

Battier's 6 generation P-SUIT EX boots, which are well received from the whole palm, are changed from the whole palm to the front half palms, while providing good packages for both feet, while also taking into account the need for ventilation.

The TPU, the 2/3 arch TPU of the middle palm and the long arch TPU are also the first use since the 5 generation to provide the best support / torsion resistance of the whole series.

The outer part is designed for special wear resistant lines in the two generation of the field with excellent grip and inadequate wear resistance.

The inner small hexagon connected with the molding texture can block scattered small stones on the cement outfield with small stones, and replace the outsole with some parts to touch the ground to reduce the loss of the rubber part. At the same time, the clean wooden inner court can ensure enough contact area, so as to ensure enough grip.

The mid bottom earthquake mitigation part still uses PEAK's three level earthquake mitigation system to provide excellent protection for athletes.

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Interpretation: Deepening the strategic cooperation with NBA and hot fire in the layout of the American market

At the press conference, PEAK, NBA and the heat team affirmed their cooperation over the years.

PEAK's global flagship store is also open in NBA, Losangeles.

The cooperation between PEAK and Miami heat is based on the comprehensive cooperation with NBA.

Last December, PEAK reached a home sponsorship agreement with the heat. Both sides hope to make a sublimation on this basis.

According to the leadership of the two sides, the following cooperation PEAK not only has the sponsor's rights and interests such as the hot home billboard, but also is expected to include the sale of PEAK's products in the official TEAM SHOP, the joint development of new products, the joint expansion of the North American and the global market, and the strengthening of Sino US basketball cultural exchanges and youth training.

The new way of cooperation was based on the agreement between PEAK and the host city in December last year.

PEAK CEO Xu Zhihua said: "since the cooperation, we have established good cooperative relations and have been exploring new ways of cooperation.

Today's comprehensive strategy marks the beginning of a new stage of cooperation between the two sides. It also marks a very important step in the internationalization of PEAK market. It also has a reference for PEAK to build an international brand and expand its global market.

Miami is known as the "capital of the Americas" and is an international metropolis integrating finance, commerce, media, entertainment, art and international trade.

"The Miami heat as a symbol of the city has also been exploring internationalization."

Eric, President of the heat team, said: "in the past season, PEAK has been very happy to cooperate with us. PEAK is our lucky star. We won the championship in the first year of cooperation.

Next, I hope this good luck will continue to win two, three or even many championships with the heat.

We will work together with PEAK to work together for a common international dream. "