Classification Of Garment Enterprises' Channel Level

Clothing enterprises

It refers to the number of channels needed to complete the marketing channel goals of garment enterprises.

Classification of garment enterprises' channel levels.

In the process of pferring garments from manufacturers to consumers, any organization that owns ownership or has the responsibility of marketing is called the channel level of a garment enterprise.

The channel level of garment enterprises determines the specific mode of the channel, specifically divided into.

Zero level channel (M-C) is usually called direct clothing distribution channel.

The direct clothing distribution channel refers to the garment distribution channel which is pferred from the producer to the final consumer without any middleman.

Direct clothing distribution channels are mainly used for distribution of industrial supplies.

Because, on the one hand, many industrial products should be manufactured in accordance with the special needs of users, highly technical, manufacturers should send experts to guide users to install, operate and maintain equipment; on the other hand, the number of users is relatively small, and some industries are often concentrated in a certain area.

One channel (M-R-C) contains a marketing agency.

In the consumer market, this intermediary is usually a retailer; in the industry market, it may be a sales representative or a commission merchant.

The two tier channel (M-W-R-C) contains two marketing intermediaries.

In the consumer market, usually wholesalers and retailers; in the industrial market, they are usually sales agents and wholesalers.

The three tier channel (M-W-J-R-C) contains three marketing intermediaries.

Manufacturers of packaged clothing usually use this channel to distribute their clothing.

In such industries, there is usually a wholesaler between wholesalers and retailers. Retail sales are sold one by one, instead of selling in batches as wholesalers do.

So "retailers" are usually used for shops and shops.

Wholesalers from the wholesalers purchase goods and sell them to retailers who can't get goods from wholesalers.

Because of the difference between the consumption purpose and the purchase characteristics of clothing, there are two basic modes of clothing distribution channels in the consumer goods market and clothing distribution channels in the industrial market. The concept of wholesalers is a former name for businessmen.

As the name suggests, wholesale is a batch of incoming goods, and then a batch of land.

It can be seen that there is no plan for such a business. In every basic mode, there are specific patterns of clothing distribution channels, and clothing distribution channels in the consumer goods market.

Zero order channel manufacturers to consumers, first tier channel manufacturers, retailers to consumers, two level channel manufacturers, wholesalers, retailers, consumers, manufacturers, agents, retailers, consumers, three level channel manufacturers, agents, wholesalers, retailers, consumers, manufacturers, wholesalers, professional wholesalers, retailers, consumers.

Industrial market

Zero order channel manufacturers, industrial users, first tier channel manufacturers, wholesalers, industrial users, manufacturers, agents, industrial users, manufacturers, manufacturers' sales agencies, and industrial users.

The two tier channel manufacturers, agents, wholesalers, industrial users, manufacturers, manufacturers, sales agencies, wholesalers, consumers, more layers of clothing distribution channels exist, but few.

From the manufacturer's point of view, the more channels of clothing enterprises are, the harder it is to control them, and the more contradictions and problems will arise.