Winter Clothing Store Promotion Knowledge

A clothing store sales expert once said that the promotion of clothing stores is more and more like the "chicken ribs" of manufacturers and businesses.

Experts once said: "no promotion, no chicken bones."

In the face of competition, evasion can only wait for death.

Therefore, it is very necessary to do well in the promotion of clothing stores.

Nowadays, with the coming of the "feeling consumption" era, the buying habits of consumers have changed a lot.

Consumers are increasingly "arbitrary".

Therefore, careful planning of all kinds of clothing store promotions is very important.

In my opinion, before launching a sales promotion, a clothing store must first identify who is disseminated to it, determine what information recipients will disseminate, what information they disseminate and when and where they will be disseminated.

In terms of specific planning, several tasks must be done well.

The promotion of clothing stores needs accurate positioning and distinct themes.

Is it true to consumers' brand image or reality sale?

Determine the best promotion plan for clothing store sales promotion.

In addition to careful planning and personnel arrangement, there should be a good plan for the purpose and theme of the activity to go deep into everyone's mind, fully mobilize their enthusiasm, and give detailed promotion plans and details training to the promoters.

Confirm the promotion time of clothing store, promotion time is sooner rather than later.

It's best to be three days earlier than the opponent, so as not to be beat by the opponent.

We must seize the opportunity to plan well.

Build a good clothing store promotion atmosphere.

For example, pop poster should be colorful, clothing shop music should be appropriate to stimulate customers' desire to buy.

To develop an appropriate sales target and incentive plan, the discount should be obvious, not too complicated, and the more people feel less expensive, the more likely the success of such a clothing store promotion scheme is.

To control the promotion cost of clothing store, it is necessary to "adjust measures to suit oneself" so as to achieve better results.

Make an evaluation summary, accumulate experience for the next clothing store sales promotion activities.

Last,

There are four points to be noticed in the promotion: the investigation is in place, the publicity is misplaced; the source must be well prepared; the location of the activity is remote and the customers are scarce; the time is best controlled within a week (double weekends).

Actually, there should be a lot of ideas for the promotion of clothing stores, but for holidays, the most important thing is to create a festive atmosphere.

Now I would like to share with you the way to promote the sales of my Spring Festival clothing store: the promotion of clothing store: first, welcome speech from "welcome to come" to "good new year".

Don't belittle such a tiny adjustment and such an old saying, it's very effective during the Spring Festival.

We can feel this sentence clearly. Every customer who enters a store seems very happy. He responds to the guide with the same "New Year's good". Thus, the distance between them has been narrowed down.

Clothing store promotion implementation two: ingenious "red envelope".

Generally speaking, we do not discount on weekdays, but if we can make a profit in the holidays, we will attract customers.

From the first day to the fourth day, we will give each buyer a red envelope, a coupon worth 19 yuan. Although the discount rate is very small, the red envelopes in our Chinese tradition are giving others blessings and wealth.

It turns out that this method is very effective. According to my rough statistics, 30% of coupons are purchased in two days in second days.

In fact, we did not advertise either through the oral dissemination of customers.

Oral communication is the best advertisement.

Implementation Three: Chic gifts.

It is a common practice to promote sales and send gifts, but the key problem is to send the right things at the right time. There is no originality in the way of shoe polish before. Moreover, for many customers, these should be necessities, so we need to polish them.