Gap Clothing Is Expected To Open 35 Stores In China.

< p > yesterday, the Gap Inc., the first largest leisure brand in the United States, announced a new plan in China. It expects to open 35 new stores in China this year.

According to the report of the GAPP group, its sales grew in Greater China in 2012, and this growth happened just in the long winter of China's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "industry.

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< p > data show that in 2012, the number of retail sales and retail sales of hundreds of major retail enterprises in China dropped, respectively, by 2.19% and 6.04% respectively over the same period in 2011.

In the same year, Lining, XTEP, Anta and other well-known brands for the public closed more than 1000 stores.

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On the export side, the General Administration of customs statistics, from 1 to May 2012, the total export volume of clothing and accessories reached US $52 billion 570 million, an increase of 2.5% compared with the same period last year, while the total value of the total exports of the country reached US $774 billion 400 million, up 8.7% over the same period last year. The export situation is extremely severe, and the cold export and the consumption and investment slump are the official explanations of the government's "cold winter" for the Chinese garment industry.

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< p > interestingly, different from the interpretation of China's < a target= "_blank" href= "//www.sjfzxm.com/" > dress /a > industry, the information provided by the Boston consulting group points out that the amount of Chinese consumers spend on clothing business every year is about 1150 yuan per person, which is only 1/5 per capita in the United States, which is far from meeting consumer demand, and Chinese consumers' desire for new clothes is still growing.

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< p > the contrast between the "western side sunrise and the Eastern rain" in the Chinese clothing market is not unique to the GPU group.

European and American brands such as H&M and Zara have increased their share in the Asian market this year, especially in the Chinese market.

Last year, H&M opened 52 stores in China, occupying 15% of the world's new outlets.

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< p > it is understood that in 2012, GAPP group had a net profit of 157 US dollars and a total of nearly 3100 branches.

In 2010, it entered the Chinese market, mainly developing retail stores and online shopping businesses. By the end of 2012, there were 47 retail outlets in China, of which 34 were newly opened in 2012, indicating that its opening up in the Chinese market has obviously increased. Currently, its stores cover 14 cities such as Shanghai, Beijing, Hongkong, Chengdu and Shenyang.

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