The Losangeles Branch Of The National Fabric Museum Opens.

< p > over the past few years, the development of the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "industry and the clothing market has been found worldwide. It is not difficult to find such a strange circle: the products manufactured by China are exported to foreign countries, and many Chinese tourists buy these products back to China.

This strange phenomenon is enough to cause the thinking of domestic industry people: behind the "Dollar Home" is the difficult development trend of domestic brands. The format led by Oteri J has made a great impact on the development of domestic brands. At the same time, it is even more difficult to move towards the international market when the labor and logistics costs are constantly improving, and the domestic brand design and quality cognition are biased.

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In this context, in order to more efficiently connect the upper and lower reaches, and improve the efficiency of domestic brands in fabric planning and supply chain management, the national a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > fabric Museum came into being. This national textile fabric service platform was founded in 2009 by the China Textile Industry Association (China Federation of textile industry), and China Textile Information Center and other related industry organizations. It covers professional services such as product display and promotion, product development, product certification, fabric planning, testing services, professional training, industry information and information sharing, etc., pferring the fabric and brand with scientific and technological content to the garment production terminal, improving the development of the industrial chain, and conveying the technological content and innovation strength of the products. < p >

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< p > since the founding of the national textile and fabric Museum, it has successively built branches in Keqiao, Xiqiao, Jiaxing and Humen, and has been fully recognized by enterprises and brands. It has become the best way to innovate the upstream and downstream business models and enhance the added value of products.

The Losangeles branch of the national fabric Museum, which will be opened in June 2013, is a good illustration for the national textile and fabric museum to dig deeper into the above functions.

According to Fu Guangwei, deputy director of China Textile Information Center, from 2012 to October, the Losangeles branch office was operated in June this year, less than a year ago, aimed at helping our textile fabrics penetrate into the US market with a new business model.

At present, domestic fabrics are rich in high-tech content and good quality, and their design capabilities are constantly improving, but they are still not known by the market. Objectively, we need a public service platform to actively promote Chinese fabrics and create new service models.

The decision to establish the first overseas branch in Losangeles is closely related to the operation mode of the national fabric Museum.

It is reported that the decision to take Losangeles as a breakthrough is to take a look at the scale of its clothing industry development. In such a highly developed region with highly developed logistics and clothing production enterprises, the venture capital is introduced. In collaboration with the Messi buyers and the California Fashion Association, the exhibition is recommended according to the catalogue of products required by the American clothing brand dealers. The National Textile Museum Losangeles branch has received enthusiastic attention and participation from the beginning of its construction, and the feedback from domestic enterprises is very good.

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< p > Fu Guangwei stressed that the establishment of the Losangeles branch of the national textile and fabric museum should not only bring out China's outstanding fabrics, but also bring the national fabric and fabric museum's overall service and information network to the United States, and adopt a unified service mode and operation to form a new service mode of docking and high-level exchange between new fabric production enterprises and international fashion brands, which is the system public service mode that the national textile and fabric Museum has been promoting.

The TEXN fabric inquiry system developed by the fabric museum can provide fabric and supplier information retrieval services to buyers and brand customers. The system has a hierarchical authority, and users with different privileges can search fabrics from many angles such as raw materials, specifications, functions, touch, flower patterns, suppliers and so on.

At the same time, the fabric Museum has a professional fabric product management software development and design team, which can customize the professional electronic data management solution for the fabric products on the mature fabric product management platform.

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< p > at the same time, the national fabric Museum has a strong team of R & D, product development and channel development.

According to the brand demand, the fabric museum can make full use of the advantages of fabric resources, analyze the brand characteristics through integrating the industry resources, tailor the fabric plan for the terminal products for the brand, assist the brand completion: organize, collate and develop fabric samples; comb and optimize the supplier channel.

According to the needs of enterprises, according to the needs of enterprises, the fabric museum can carry out fabric product development and planning services for enterprises through analyzing the brand style, product characteristics and future development trend of their customers, combining with the manufacturing capacity of suppliers, and assisting textile enterprises to complete: product carding and serialization classification, guiding the development of new products in the direction of materials, flowers, styles, functions, etc., and analyzing the target customers, integrating the promotion planning and promoting the tool design.

In addition, the "new product and new technology release and promotion platform" will be organised regularly. On the basis of the professional carding and integration of the museum's product planning team, through the large-scale docking and targeted brand exchange activities, the professional buyers will be invited to carry out the upstream and downstream trips to provide a professional product promotion channel for the suppliers.

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