Costumes Create Star Movies And Fashion Cooperation To Create A Win-Win Situation.

< p > as the playwright Bernard Shaw said, "< a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > created human beings, clothing is also destined to create stars.

The fashion industry has been booming for more than 100 years. It is also a period of rapid development of films. Clothing promotes popularity and inspiration through films, while films create atmosphere through clothing. The coexistence of the same fashion and movie as "star making factory" is more like a strong combination of 1+1>2.

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< p > reviewing the history of fashion, it can be found that without brand support and business cooperation, simple clothes a target= "_blank" href= "//www.sjfzxm.com/", "designer /a" and movie cooperation can easily become a flash in the pan. The best example is the representative designer Chanel of 1820s and the representative of 1830s, Xia pally Ruili -- because of the existence of the same brand, Chanel is still green in fashion circles.

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< p > although fashion and film cooperation has existed for a long time, the real peak is after the two World War.

At that time, globalization and the revival of postwar gave birth to many talented designers and movie directors. Many clothing brands were exploring the way of commercialization, and the same was true of films. Under this background, the cooperation between them was more necessary and natural.

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After P, the cooperation and connection between fashion and film are becoming more and more closely related to the development of commercialization.

More and more clothing brands inspired by the successful experience of predecessors, began sponsoring the stars in the movie "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "," red carpet "war clothes, specially designed for the film costumes; and the film also constantly mining in the story of the fashion industry, the story of many large designers, fashion story on the screen, and even for a fashion brand custom movies.

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< p > although some people have labeled "the great Gatsby" a fashion show, they think that this is a good match for the fashion, but it is regarded as a "win-win" success. The advantage of finding luxury brands for making films is that they have launched these brands' own public relations personnel, and have evolved a series of exhibitions and commemorative styles to popularize films to more consumers.

The powerful fashion media resources of these big brands are enough to make waves in the fashion industry and promote the movie to a greater extent. Why not? /p