Intersport Expects Retail Sales In 2013 To Be Unchanged From Last Year.

< p > the world's largest sporting goods retailer Intersport International Group (IIC, INTERSPORT group's brand management and procurement company) issued a report that the group's total retail sales in fiscal year 2012 amounted to 10 billion 200 million euros ($13 billion), an increase of 3 percentage points over the same period last year, the highest point ever recorded.

However, due to weather anomalies and the European economic downturn, Intersport expects its performance in 2013 to be flat, with retail sales unchanged from last year.

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The annual retail sales of less than p euro 10 billion 200 million become the best performance of the sporting goods retailer in Bern.

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< p > "our performance in 2012 once again proves that we are concentrating on the effectiveness of the Intersport brand development strategy," Intersport CEO Franz Julen said in the group's profit report. "Therefore, we will further deepen investment in the global market and enhance regional development, so that our brand can better adapt to the local market environment and meet the needs of consumers.

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At present, Intersport has more than 5400 stores in more than 40 countries. According to the regional division, retail sales in Austria, Canada, Finland, France, Germany, the United Kingdom, Sweden and most Eastern European countries increased most strongly in 2012.

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In 2013 P, in addition to continuing to strengthen the development of these traditional markets, Intersport will increase the development of emerging markets.

In 2012, the company signed two cooperation agreements with China's Xinhua capital group, namely the main franchise agreement and the exclusive brand license agreement. Under the agreement, Xinhua has obtained the exclusive franchise of Intersport group in 10 provinces of southern China (Fujian, Guangdong, Guangxi, Hunan, Hubei, Anhui, Jiangxi, Zhejiang, Hainan, Guizhou), and can set up Intersport stores and franchisees in the above regions.

In August 2013, 3 Intersport stores will open in China. In addition, Intersport will open its first store in Morocco this autumn and open 3 stores in Belarus in the first half of 2014.

By the end of 2012, the total number of Intersport stores has reached 5419.

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In order to expand the market, in 2012, on the eve of Christmas, Intersport group announced that it would wholly-owned the The Athlete 's Foot of the US franchise retail chain to take over the global trademark and franchise rights of the brand, and tried to use p Athlete s Foot to push the Intersport into new markets such as the US, South America and Australia.

Intersport chief executive Franz Julen said that it increased the sales network of Intersport from the current 42 countries to nearly 70 countries.

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At present, although we have a very important position in the world, especially in Europe, this acquisition has allowed us to enter the lucrative market of the United States, Australia, Indonesia and New Zealand, and use the potential emerging countries in South America.

At the same time, we are strengthening our market in Asia and the Middle East. "

Franz Julen said.

He also said that he would establish a Athlete 's Foot branch and open The Athlete' s Foot stores on the basis of Intersport International Corp's current market, hoping to achieve synergy in expansion plans, product development, marketing and store design. By 2025, the number of The S stores will be expected to reach 1500.

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< p > The Athlete 's Foot has 430 stores in 27 countries, the main sales campaign is a target= _blank, href= //www.sjfzxm.com/ and shoes less than /a.

It is understood that the paction is now close to completion.

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< p > Intersport expects retail sales in 2013 to be unchanged from last year's < /p >.

< p > weather anomalies, more importantly, because many European countries continue to slump, forcing many consumers to reduce their expenditure. The economic environment in the past 5 months has been very poor. Moreover, many major sporting events in 2013 will be closed.

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< p > "despite the extremely unfavorable retail environment this year, our goal is to secure stable retail sales." < /p >