Daphne Shoe Brand Expand Product Selection And Upgrade Supply Chain Management

< p > Daphne has disclosed the strategic plan for the second half of 2013. There are three core projects: improving sales efficiency, promoting sales growth in the same store, enriching products, strengthening supply chain management, enhancing brand image and promoting market efficiency.

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The first half of financial data disclosed by Daphne P revealed that core brand store sales fell by 9.2%, while the two quarter fell by 13.7% year-on-year.

By the end of June, Daphne's sales point had increased by 212.

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< p > according to the problems disclosed in the semi annual report, Daphne said it has carried out relevant strategic adjustment and issued the three core projects of the company in the second half of the year: < /p >

< p > < strong > improving sales efficiency and promoting same store sales growth < /strong > < /p >

< p > Daphne group said it will strengthen its strategic plan earlier this year to enhance sales efficiency in the second half of this year.

Efforts should be made to improve training courses and optimize the award scheme for front-line staff.

The focus will be on follow-up and implementation to enhance the effectiveness of the plan.

Branch managers will adopt new management tools and monitoring systems to enhance their management efficiency.

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< p > in the sales network, the group will adopt different modes to rectify poorly performing shops, and open up new store procedures, which will further reform, so as to enhance the profitability of new stores and enhance the overall upgrading of shops.

In addition, regional and branch sales offices are promoting sales growth through restructuring, as well as strengthening front-line staff training and new store development.

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"P", which was implemented earlier, such as the use of more comprehensive key performance indicators for front-line management, "training trainers program" and "sales elite training plan", will receive more support to ensure smooth and effective implementation in the second half of the year.

These plans will help build stronger sales management capabilities to support future sustainable development.

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< p > Daphne said that in view of the current macro-economic environment, Daphne will be cautious in its opening up to make more prudent cost control and business development, and at the same time, it can put more energy and resources into improving the growth of same store sales and the productivity of new stores.

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P > > strong > expansion of product selection upgrading supply chain management < /strong > /p >

< p > Daphne group said that it will continue to accelerate the production and chasing cycle to enhance the rapid response to customer demand.

Product selection will be more diversified to cater for the needs of different customers and increase the amount of each paction.

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< p > and according to the information disclosed in the Daphne announcement, the new retail management system is in good progress. It is expected that in the fourth quarter of 2013, the "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "cabinet" brand will be put into operation.

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< p > according to the prediction, when the system is covered by Daphne brand in 2014, product planning and distribution will be more efficient, and sales growth and inventory management are expected to further improve.

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< p > < strong > enhance the brand image and market promotion efficiency in all respects < /strong > < /p >

< p > "the group will carry out a nationwide comprehensive marketing plan covering multimedia, including TV, print media, Internet and film sponsorship to enhance Daphne's brand image."

Daphne's responsible person said that the focus of marketing will use more new media and new communication platform, more customer relationship management, to establish better customer relationship and enhance marketing efficiency.

At the same time, Daphne group will continue to review and optimize pricing and promotion strategies, and strive to enhance profitability.

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< p > although the market outlook for the second half of 2013 is uncertain, Daphne said that every improvement plan will be conscientiously implemented within the company, and its benefits will be gradually reflected in the midline.

Although the performance was lower than expected in the first half, the group sought to revive growth and strive for better results in the second half of this year.

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