China's Traditional Department Stores Are Facing Transformation And Upgrading This Year.

Of the 43 listed department stores listed in the first half of the year, nearly half of their net profits fell, the most serious. Annual treasure Department stores, net profit fell by 453.5%.

In the industry's view, Department store The performance downturn is not a short-term situation, but is deepening with the accumulation of unfavorable factors. The main reason for the low performance of department stores is market factors, including consumption level and competition. In addition, the scale has not reached a certain level, it is also a short board of the industry.

Of the 20 companies with a net profit decline, profits accounted for more than 30% of the enterprises accounted for 1/4. In addition, the net profit of less than 100 million yuan, a total of 11, the proportion is more than 50%. "Broken arm" adjustment has also become the choice of many enterprises.

In view of the decline in performance, the reasons for the business are mostly due to insufficient consumer confidence, rents and labor costs, new store fees and so on. Besides, the impact of e-commerce is also one of them.

　　 Commercial real estate Explosive growth is in recent years, the carrier's increase has brought about the rapid expansion of the retail industry, so the competition in the same industry has become white hot. "The plate is so large that everyone will divide the food, and the natural ratio will be reduced." A department store analyst told reporters.

In addition, not only domestic enterprises are increasing, but also more strong competitors from abroad have begun to test the Chinese retail market.

For this reason, Liu Hui, chief consultant of Beijing Hui Yi retail management consulting company, pointed out that there are three directions in the transformation of the department store. First, it can increase the proportion of self employment while developing its own brand; two, it can become the landlord of the industry and transfer to the shopping Center; three, expand the channel of e-commerce, and achieve online convergence. But in the eyes of analysts, theming will become a very important aspect.

There is also a view that the development of China's department stores has no real sense of national department stores. When enterprises have the advantage of scale, the ability to resist risks can be strengthened. In the department store industry, including Wangfujing department store and Guang Bai, the number of stores has not exceeded 100.

At the same time, the merger and reorganization of the industry will also become a probability event. "The development of Commerce has gone through the process of from a hundred flowers to a centralized improvement. There are different department stores in different places. In the long run, it is unreasonable. Like supermarket stores, future scale is the best weapon to challenge competitors in the market." Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said.