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After 80 Cock Silk Foreign Trade Business Heart

2013/9/22 21:38:00 3

Foreign TradeE-CommerceOperation

A Hunan Post-80 returnee abandoning the Google high paying job, starting an online shop and doing online foreign trade annual sales of over 100 million yuan has become a hot topic of micro-blog recently.


For the details and authenticity of the annual salary data of this young man in Google, I do not do textual research and evaluation. I just want to tell you that online foreign trade is more than 100 billion yuan. A week ago, when I was in Shenzhen APEC SME summit foreign trade e-commerce forum and the Dunhuang Internet seller's star conference, I saw several big sellers who had sold over 100 million yuan or were crossing the gateway, and there might be more foreign trade sellers like this scale in Shenzhen. Some of these sellers have been successfully transformed from the traditional OEM foreign trade factory. Some of them have been accumulated in foreign trade SOHO for many years. Some of them are also running on several platforms such as eBay, Amazon, Dunhuang net and speed sell. These doers have different sources and have built the unique landscape of foreign trade providers. I will pick some of them to talk about them one by one.


The story of getting rich overnight is always catching the eye, but in fact, more people are walking on the road of Nuggets' foreign trade business, and have tasted the sweetness brought by early entry, though they are away from the year. Sales volume There is still a long way to go, but it is really on the high speed road of double sales growth every year. A group of ordinary youth who fight for life, they are not returnees, there is no high salary waiting, or even no university diploma, they seek only to survive in a strange city, realize some small dreams in mind, have a little free space.


Let me first talk about a story of Shenzhen youth. A 85 year old foreign trade businessman Xiao Chang (considering the protection of seller's privacy and competitive advantage, I will not reveal my real name here). In September 2010, a company of a relative started to try to make Dunhuang net frequently. In the first 3 months, it lost money and began to make profits in fourth months. The first one made 20 thousand yuan, and it has been doing 9 months. Then, I started to work alone, mainly mobile phone accessories, such as mobile phone shells, data lines and other accessories, mainly from Huaqiang North, encountered large single directly from the factory to receive goods, customers mainly from Germany, Britain and other European countries, mainly wholesale. Today, he rents in a more than 40 square meter house with two main helpers, with monthly sales exceeding RMB 200 thousand.


Xiao Chang graduated from high school. Before entering the field of foreign trade, he said he had "done anything". He dragged the land, scraped trash cans, made bread, sold in gold stores, described his life as "not enough to eat", and was always worried about being fired. When he worked for a job, he got 1500 yuan at the bottom, and at a good time more than 2000, it would not exceed 4000 yuan at most. Now, though he describes his life as not very well off, he has begun to enjoy a comfortable life, especially sleeping 10 hours a day.


Indeed, the story is not breathtaking, but I was moved by him. Many people say that Shenzhen is a realistic city, and I would rather say that Shenzhen is a city that believes in doing things. Xiao Chang said that when he used to work, he was always inattentive. When he was working, he was always thinking about "what business he could do", but he was only dreaming. Before making the Dunhuang network, he never contacted foreign trade. Now, what really makes him happy is not only the improvement of life, but the realization of the joy of turning his dream into real work. In his words, "at the very least, the first step of stepping out of a businessman is a sense of satisfaction at the moment. Time is his own domination. He can exert himself to do what he wants to do." {page_break}


Talk about Foreign trade business The heart classics, small often said a few points, I think it is very interesting, business in the world is interlinked, share with you:


First, to do business in the foreign trade business, it is not necessary to accompany customers to drink, do not give gifts to customers, do not take bribes, do not take pictures of flattery, no matter which country customers are, the essence of business is interlinked, no matter "good price, good speed, good quality, good service".


Two, foreign trade providers can motivate themselves to stick to the principles of good faith. Although foreign trade providers do not fight price wars like domestic electricity suppliers, foreigners will inevitably be able to compare prices, but foreigners will not be superstitious. As a Chinese seller, it is necessary to "do not hide and tell the truth". Customers with relatively strong legal awareness do not feel "the truth is hard to hear". In this way, business becomes simpler: to be honest, control their profits.


Three, select customers, explore potential customers, and cultivate customers, so that customers can become rich, and they will grow with their customers. Do not put your eyes on every small list, but do well in the depth of customer service. If the client is bigger, the future big list will definitely be done for you.


Four, don't worry that English is not good enough. There are many ways to communicate with foreign trade providers, such as picture communication and video communication, because transactions are not limited to English speaking countries. There is always a way for you to communicate with customers. Language ability is not unique, communication ability and understanding are the key.


Interestingly, young people in Shenzhen are often on the Internet in Dunhuang. Entrepreneurship At the same time, he made a major customer of his two young German entrepreneurs. The two of them were college students at school. At first, they only registered an account on eBay, and did some small business to earn some pocket money. The business with Xiao Chang began to develop into a large list of $seven thousand or eight thousand from thousands of small bills. Two people registered together with the company. Only a year and a half later, they changed their new car, and one of them bought a Mercedes Benz. The students envy them not to go far to explore the "China Gold Mine".


Every time I go to Shenzhen, I am moved by the uplifting spirit of Shenzhen youth. On the day of the foreign trade e-commerce forum, it was the rainstorm in Shenzhen, but the seller's star conference was crowded with people. The stage was a smiling face of young people full of energy and dreams. Fans often ask me on micro-blog: why is the seller's star meeting in Dunhuang network located in Shenzhen every time, instead of in Beijing or Shanghai? Because to tell the truth, Shenzhen is the hot spot of foreign trade business. Besides Shenzhen has the advantage of Huaqiang North, the pragmatic spirit of foreign trade providers is very compatible with Shenzhen's business culture, so that there will be so many dependable and excellent foreign trade providers.


I often think that if every young person seeking to develop from everywhere to big cities can be as pragmatic and stubborn as Shenzhen youth, they will not always be controlled by those negative emotions. Young people in Shenzhen have no time to complain and complain about not having a good father, complaining that they have not eaten public meals and fail to be civil servants. They turned their dreams into down-to-earth actions. As I often say, "I don't feel hardworking. I know that I can only be a businessman. A free businessman can only walk this way. I don't have a diploma. Looking for a job is not what you want to find, what you can do, but what you have to do for what you do. This is really hard work.

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