"You From The Stars" Explode The Fans Economy And Bring Foreign Brands Into China Quickly.

< p > Korean dramas have always been good at guiding the market consumption trend.

Long leg Lee Min Ho's trip to China has not ended yet. Another Korean drama "you from the stars" took the big stick of the market vane.

From the start of the broadcast to more than 20% of the ratings lead the way, the characters' clothing, food and shelter were also widely disseminated by fans and all kinds of people.

< a href= "//www.sjfzxm.com/news/index_c.asp" > clothes < /a > shoes, hair accessories, sunglasses, necklaces, and even fried chicken and beer have become consumers' hot pursuit.

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< p > < strong > popular Spring Festival Gala > /strong > /p >

< p > in Iqiyi, the exclusive play platform of "stars from you", but the show has now played more than 400 million times, which does not include data from mobile clients and iPad clients.

Under such a high ratings, natural brain nourishing powder is naturally nourished.

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< p > whether there are "same funds" on the major shopping websites is an important sign to test whether a TV play, especially a Korean drama, is successful.

On Taobao, there are 32 thousand items in search of "the same paragraph from the stars".

At the same time, Taobao index shows that the key index has increased by 313.6% over the past 7 days, and the search index has increased by 4169.5% over the past 30 days. According to the positioning of the crowd, 83% of the consumers who search the key word are women.

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< p > according to Taobao's latest search data in the past month, the search for users from the stars of yours is 100 times the search for Spring Festival Gala.

Take the new year's Eve and the first day of Spring Festival Gala, that is, January 30th and 31, for example, search for "users from the stars" is more than 10 times that of the Spring Festival Gala.

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< p > < strong > accelerating foreign brands entering China > /strong > /p >

< p > the heroine Qian Song Yi's "Jimmy Choo" a href= "//www.sjfzxm.com/news/index_c.asp" > crystal shoes < /a > is unforgettable in the play. A businessman who buys the world buys 20 pieces in 30 days at a price of 3800 yuan.

The lipstick of parity has already been out of stock.

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During the Spring Festival, our official micro-blog and WeChat kept receiving fans' messages. They all said they wanted to find the brand clothes that Gianna Jun and Professor Du wore in "you from the stars", and these young post-80s and post-90s consumers are our close targets.

To show the Beijing Business Daily reporter, Xiu Xiu net has sent professional buyers to search for and introduce Gianna Jun's "a href=" //www.sjfzxm.com/news/index_c.asp "clothing brand < /a" and style, "many of them have already started selling, such as Celine's famous peasant worker woven bag coat and skirt".

An interesting detail is that there is a special message from consumers hoping to find a sunglasses in Gianna Jun in the sixteenth episode. But because of the fire, when the buyer of the show net found the supplier of the sunglasses brand, the glasses had been broken in Korea.

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< p > Korean brand Laneige is already a mature brand in China. However, under the impetus of the TV series, Laneige decided to launch the ryujing Color Lipstick used by the heroine Gianna Jun in China this year.

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< p > < strong > fried chicken and beer are all fire > /strong > /p >

< p > besides the hero and heroine, fans of the same clothes are crazily pursued by fans. The books read by the leading actor and the fried chicken and beer eaten by the heroine are also popular.

When Baidu enters "fried chicken beer", there will be snow falling. The default keyword on Taobao's home page is also set to search for fried chicken and beer, and the professor is waiting for you.

"How can we have fried chicken and beer when it snows?" a phrase in the play became a curse of consumers.

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< p > it is reported that a Japanese restaurant chain in Hangzhou hosted the "fried chicken beer package" during Valentine's day, which resulted in thousands of hot sales in the evening of February 14th.

Tmall and Taobao shopkeepers selling fried chicken, and even shops selling fried chicken powder, played slogans for fried chicken and beer.

Even a Taobao store has launched the "first snow essential" fried chicken and beer package, including half frozen Korean fried chicken, and the shopkeeper said that if the order is large, the same beer will be presented.

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< p > the hero Edward's wonderful trip, which was read by the hero before his sleep, sold 3443 pieces in a Tmall store in one month, and in the evaluation, it was plain to say, "because you bought it from the stars" and "because it was professor's bedtime reading book."

Compared with the Chinese version of the highest price of 15 yuan, almost six or seven times the price of the Korean version has also become a fan search "prey".

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