Li Yingfeng: Celebrity Endorsements Should Have The Bottom Line.

"P" star celebrity advertising endorsement, these endorsement products such as quality problems again, "trouble" will not only be manufacturers.

The newly revised law on the protection of consumers' rights and interests clearly states that celebrity endorsements, if involved in false propaganda, will be jointly and severally liable to businesses.

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The problem of products with < p > a href= "//www.sjfzxm.com/news/index_c.asp" > star endorsement < /a > is not an individual phenomenon. In addition to the lack of sense of responsibility of a few endorsements stars, the main reason is that the law is unknown and the bottom line is unclear.

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< p > for many public figures advertising endorsements, many countries have already drawn red lines and clear powers and responsibilities.

The advertising law of the United States stipulates that advertising must be a "testimony advertisement" or "express warranty", that is, a star must benefit from the use of products or services before he can endorse the product or service, otherwise his endorsement advertisement will become a false thing without foundation, and the star will be punished severely.

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< p > our legislative departments also set a cage for celebrity endorsements in the draft of the revised draft of < a href= "//www.sjfzxm.com/news/index_c.asp" > Advertising Law < /a > introducing the concept of "advertising testimonials", clarified the responsibilities of advertising endorsers, and prohibited them from proving their unused commodities or unacceptable services.

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< p > if the advertisement recommender < a href= "//www.sjfzxm.com/news/index_c.asp" > false endorsement < /a >, it will face fines or even joint liability.

This is complementary to the new elimination method, which helps standardize the behavior of celebrity endorsements and safeguard the authenticity of advertisements.

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< p > "use only to say good" should be the bottom line of celebrity endorsement.

Stars should be awed by this bottom line and consciously abide by it. Consumers should supervise this bottom line and use market forces to counter the stars who give false endorsements; the law should defend this bottom line, who will override the bottom line and let anyone back on credit stains, which will outweigh the gains.

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< p > related links: < /p >

< p > it is understood that Li Daimo, 26 years old, is a Qigihar native of Heilongjiang. He became popular in the song "my voice" in the voice of the Chinese good singer.

At 12:48 noon yesterday, the official account of sina micro-blog was "micro-blog official account of China Entertainment report". The micro-blog account revealed that a bald singer who was famous overnight for the talent show was involved in drug abuse and was taken away by police.

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< p > then, Ping An Beijing released micro-blog confirmed that in March 17th, the Municipal Public Security Bureau together with the anti drug Corps knocked down a drug trafficking gang and arrested 8 suspects.

In the evening, the police arrested singer Li Daimo in the temporary residence of a district in Sanlitun, Chaoyang District, and arrested 6 suspects, such as Li Daimo, who had taken ice cream. Another two persons were arrested in a hotel in Fengtai District.

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Li Daimo, who was once very popular, was arrested for drug abuse. This made the Lenovo, suning.com, Tongfang and other enterprises who were invited to endorse him hurt. They must be sleepless in the market departments of these enterprises tonight, and they will withdraw the relevant advertisements in an urgent way, and even discuss how to remedy them at night.

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< p > although these enterprises must stipulate similar clauses in the contract of endorsement, they usually terminate immediately and get the corresponding compensation, but "being arrested in the rental housing" makes netizens whispering. Why did Li Daimo do so many endorsements? Why can't they afford to buy a house? The difficulty is that drugs have been spent. However, Li Daimo is being arrested to damage these corporate images, and the advertisements being put on the market are suspended, disrupting the normal pace of market promotion.

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