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Local Brand Unveiled For The First Time In Jinjiang Shoe Expo

2014/4/21 13:46:00 47

JinjiangShoe ExpoOutdoor Products

Here world clothing shoes The Xiaobian of the hat net introduced the outdoor products of Jinjiang shoes Fair.



Jinjiang Shoe Fair


In from April 18th to 21st, the sixteenth shoe fair was held in Jinjiang's flag city. The hot outdoor market has been directly reflected in this exhibition. Apart from the first exhibitors such as St. Valentine, Tianlun, CAMKIDS and other outdoor sports equipment enterprises, the professional outdoor sports brand from Europe also unveiled for the first time.


Debut Shoe Fair An outdoor sports brand in Europe has also demonstrated the latest outdoor equipment. "The use of one shaft forming has achieved the perfect lap of carbon fiber, which has made the bicycle product obtain the best balance point in terms of comfort, weight and optimization performance. The hidden line structure is adopted, and the internal alignment optimization structure is adopted according to aerodynamics, which provides effective stability and brake performance." Li Xiang, general manager of sporting goods in China, briefed reporters on the performance of the brand bicycle product.


In the CAMKIDS exhibition hall, there are 3 different scenes, which are used to express skiing, camping and rock climbing. Besides, there are 3 series of products, including outdoor, outdoor and casual fashion outdoor. Hong Qinming, deputy general manager of Jinjiang Mingwei shoes and garment, said: "this year is our first exhibition. It is the same as Anta (Anta store) and XTEP (XTEP store) as a platform. The exhibition hall has an area of nearly 400 square meters, which has played a very good publicity effect."


In St. Valentine's exhibition area, outdoor clothing products such as assault clothing, skin clothes and tents are displayed. "As outdoor lifestyles are being accepted by more and more people, our focus is also shifted from professional outdoor enthusiasts to ordinary consumers. So this exhibition also features outdoor outdoor products, which provide outdoors leisure and casual wear. Lin, Jinsong brand director, said.


And local Outdoor brand The "Outdoors" positioning is different. With the integration of global design, R & D and technology resources, the aforementioned European brands show the professional outdoor equipment in three major fields: skiing series, riding series and outdoor adventure series. Li Xiang believes that "China's outdoor sports market has great potential. We will not only provide top Chinese ski equipment to Chinese consumers, but also provide better and more specialized subdivision sports products in outdoor sports and riding sports."

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