Grasp The Three Major Aspects Of Underwear Promotion, And Let The Performance Rise Linearly.

< p > underwear < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion theme < /a >: skimming flashy and paying attention to benefits.

When the economic environment is good, businessmen will make some thematic promotional activities such as "having the chance to win the XX Tour". For example, APP has launched a theme of "Qingfeng paper towel tour to Taiwan". Its youthful face, beautiful music and beautiful scenery are very popular among consumers.

However, in the context of "low consumption", the goal of consumers is to be affordable and cost-effective. Therefore, enterprises should cater to the consumer's characteristics in the selection of sales promotion themes and gently touch the chords of their hearts.

"No extra price increase" - Pizza Hut pizza and cheers for the little surprises in our life - today's wheat and brown eggs, today's concise, practical, visible and toured promotional themes and advertising slogans have become an important support force for consumers' active consumption.

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< p > "cost-effective", "economic" and "saving money" are the three key points for enterprises to resonate with consumers in the era of "low consumption".

Around this, there are many ways for enterprises to promote sales promotion, such as "eighty years of sales promotion in Xidan shopping malls", "Thanksgiving Thanksgiving giving back promotion", "celebration of May 1", "Mid Autumn Festival" and other holiday promotions, "38 beautiful women", "new semester new image" and other special sales promotion for special people.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp >" promotion content < /a >: direct and effective, flexible form.

Under the environment of "lower consumption", the choice of promotion content and form should be based on the direct stimulation of consumers' buying behavior, such as: < /p >

< p > 1. time limit, and now it is more cost-effective to buy than to buy later. The time limit sale promotion method is specially designed for consumers who feel that they can buy or buy.

In the specified time, consumers can often purchase goods that may be needed at a low price, which has a great impact on a part of consumers with non rigid demand.

Time limit is often found in KA stores. For example, Carrefour once joined the Beijing evening news to make a three day ASD product special offer, which stipulates that a minimum discount of 50% can be obtained during the time.

Under the stimulation of this promotional content, consumers who do not need to change their wok will also have impulse buying behavior.

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< p > 2. buy A to give A or buy A to give B, buy more than buy alone! It's more economical! Buy gift promotion means mainly for people who can buy less and buy less. This kind of promotion often appears in the field of fast moving products, such as buying a box of Mengniu milk, sending four packets of Mengniu bag milk, three yuan of yogurt to buy 2 gifts 1, buying a bucket of 5 litres of sunflower seed oil, sending a bottle of 900 ml olive sunflower oil and so on.

Buy gift promotion (combination pack and family wear) can provide consumers with more cost-effective products and reduce consumers' chances to choose other brands.

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< p > 3. shopping raffle, points for ritual, buy here than elsewhere to save more money! After buying products, consumers can draw lottery tickets or take part in integral exchange activities. This promotion means enables consumers to gain basic benefits while increasing shopping experience value and psychological price expectation.

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< p > 4. < a href= "//www.sjfzxm.com/news/index_c.asp" > integration resources < /a > joint promotion.

The company's internal product promotion or external brand promotion can achieve various forms of coordination and enhance the variability of sales promotion.

For example, the integration of the internal resources of the company includes Nestle and Nestle coffee bundled sales promotion, Sprite and coke's bundling promotion, Fuling door rice and Fuling gate oil bundling promotion, and so on, such as bundled sales promotion of Coca-Cola and Orion, the binding promotion of a bread brand and Heng Hui ham, and the bundling of a liquor maker and alcoholic peanut, etc., are all integrated forms of integrating resources inside and outside the company.

Of course, bundled promotional products should be related, and the two can not be mutually exclusive, so as to enhance the effectiveness of sales promotion.

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< p > improve the efficiency of underwear promotion and notification: accurate and cost intensive.

The change of the economic situation has made most consumers return to the standard. At this time, the emphasis of underwear promotion is to concentrate the advantageous resources to do useful work: usually there is temperature, the peak is hot, the core consumer groups are locked up, the potential consumers are sought, the non mainstream consumers are temporarily abandoned, and the accuracy rate of underwear promotion is improved.

In recent years, the blue moon, which is active in some markets, recruited temporary promotions in many holidays, and focused on promoting young and middle-aged women in KA stores.

Enterprises choose to focus on mainstream consumer groups, which can maximize their sales performance while saving costs.

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