Roadside Vendors Hawk "Brand Shoes" To Buy Or "Relax"

When the citizens of Xicheng go through bin Ping Street, they often find such roadside shoes stalls. In April 20th, reporters saw nearly 3 meters long stalls, placed hundreds of pairs of shoes, and many people came to inquire. "All the broken shoes of the mall" become the "secret" of attracting customers, but the price difference between the inside and outside of the mall is still puzzled by many buyers.

The reporter inquired the seller as a customer. The other told reporters that all shoes were discounted, all 99 yuan. Careful observation will find that these shoes are mainly sports shoes, and they are all first-line brands, and the prices in the regular shopping malls are also around 600 yuan.

Why is the price disparity so big? Why is it so cheap? Broken shoe So it's cheaper. " Reporters stopped by the stalls and found that the size of the customers inquired about the purchase was that the stall owner had indicated that they had the goods, rather than the "broken code" of the shop at the beginning.

Subsequently, reporters near bin Ping Street. Supply and marketing department store And commercial building consulting brand sports shoes stores, the guide said that the broken code products will be discounted in the shop sales promotion, and will not be in the street stalls for "cheap treatment". Shopping guide said: "the price is low, most of them are high imitation shoes."

In addition, the industry told reporters that these high imitation shoes are mostly from Southern small workshops, the style is similar to the genuine shoes, the quality is different, but because of the low price, the sales volume is good.

Reporters learned that according to Trademark law "Stipulates that such a violation of registered trademarks, the business sector has the right to investigate and punish. Insiders also told reporters that such stalls are highly mobile and have almost no after-sale protection, and consumers still need to "relax" when buying.

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In the face of the rising tide of e-commerce, Jinjiang embarked on the planning and construction of a professional e-business Industrial Park, including China's shoe capital e-commerce center, including logistics, warehousing, industrial design, advertising and other industries in 2012, in order to attract more high-quality e-commerce project talents and supporting enterprises to enter, expand and strengthen the e-commerce industry, and promote the upgrading of local traditional manufacturing industries.

The center is the first modern e-commerce center in Fujian, which integrates e-commerce, exhibition area, logistics distribution area and supporting service area. The center is located in Jinjiang City, left by the largest shoe production base in China, Chen Dai, right beside Jinjiang Central Business District, backed by airport fast connection line, well-developed transportation and favorable geographical environment. The first phase of the project was officially launched last year at the fifteenth Shoe Expo.

The "center" adopts the first domestic electricity supplier operation mode, the current selling and selling mode, the seamless docking mode, the docking platform between the suppliers and the electric business enterprises, and the gathering of 286 upstream and downstream enterprises, of which more than 100 well-known domestic shoe brands are directly set up for supply, providing the most direct way for the vast number of e-commerce enterprises to find suppliers, and combining with the strong combination of the domestic e-commerce giants, through the brand alliance, the trading platform strategic cooperation, the style joint promotion, the joint sales promotion discount, and so on, the construction of the boutique display and online "China shoes capital e-commerce" regional brand, and the promotion of shoe sales from the offline entity to the online and offline upgrading, has achieved the annual turnover volume of nearly ten billion yuan.

Nowadays, e-commerce has become a broad road for Jinjiang enterprises to broaden their marketing channels. Last year, a large number of private enterprises in Jinjiang entered e-commerce. More than 70% of scale enterprises set up online sales platform and 8000 new online stores. At present, there are more than 70 thousand online stores in Jinjiang. Last year, the turnover exceeded 38 billion yuan, ranking first in the province, and has become a key area in the field of electronic commerce in the whole country.