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Alibaba Intends To Invest In American Internet Advertising Company Appnexus

2014/6/4 17:09:00 58

P AppNexus has attracted the attention of many potential investors, online advertising company group is one of them. The Chinese e-commerce giant, which is about to start in the US IPO (initial public offering), is now exploring other opportunities outside the home market. 
Less than P, people familiar with the matter said that negotiations between the two sides were still at an early stage, and that since the establishment of seven years of AppNexus demanded about US $1 billion valuation, there are still many variables that may break up. It is reported that the company wants to raise $100 million, but the final amount has not yet been determined. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > Alibaba < /a > has the largest online marketplace in China. The company's Taobao network mainly obtains revenue through advertising. People familiar with the matter said Alibaba wanted to get advertising technology from AppNexus, while AppNexus hoped Alibaba could help expand its overseas market. 
At the time of "P", Alibaba is preparing to go to the United States, "a href=" //www.sjfzxm.com/news/index_c.asp "listing" /a ", which is expected to become one of the largest a href= //www.sjfzxm.com/news/index_c.asp in the history of the United States. Bankers and analysts expect the company to raise more than $20 billion in the IPO, exceeding the total IPO financing amount of $16 billion in Facebbok2012. 
In the past year, Alibaba has reached a series of spanactions in the United States (P). In March, the company invested $215 million in TangoMe, a mobile chat application developer. Last year, Alibaba also invested $206 million in financing ShopRunner, an online shopping and distribution company in the US. In addition, the company is also preparing to launch an online marketplace called 11 Main in the US. 
 AppNexus is the main technology provider in the field of online display automation. EMarketer, the US market research firm, predicts that the US will spend $4 billion 860 million on the so-called "real-time auction" programmed advertising market this year, an increase of 43% over the $3 billion 390 million in 2013. 
 AppNexus has not yet disclosed revenue, but the company said that its advertising through its system last year exceeded $1 billion, up from $700 million in 2012. AppNexus will extract a small portion from each spanaction. 
 AppNexus has raised about $140 million from Microsoft and many Vc firm. According to people familiar with the matter, the company received a valuation of US $625 million in January 2013 for financing US $75 million. 
 AppNexus has 570 employees. In April this year, 24/7 Media CEO Jonathan (Jonathan Hu Hsu) was COO and CFO, indicating that they might be preparing for IPO. 
P, a person familiar with the matter, said that some potential investors made the recent general callback of technology stocks as the main reason for lowering AppNexus valuation. For example, since the launch in early April this year, the stock of online advertising company Rubicon Project has fallen by 37%.