Chen Moli: Let Design Products Override Buyers.

< p style= "text-align: center" > < img src= "/uploadimages/201406/14/20140614041612_sj.JPG" align= "center" border= "0" alt= "/" < < > >

< p > < strong > no intention to insert willow willow shade > /strong > /p >

< p > 2006, Chen Moli emigrated to Singapore. "Singapore has a lot of customized" a href= "//www.sjfzxm.com/pioneer/" shop < /a ", very atmosphere.

I like clothes very much, and I am very particular about my clothes. I like the brand and design of Europe.

On one occasion, I saw a piece of clothing in Europe, but it was not suitable to wear the version problem. I bought it and wanted to get it changed in the tailor's shop, but I found that many shops could not be changed. Only in a specially tailored shop could I modify it, because I had to tear down the whole dress and remake it according to my own size.

< /p >

< p > this accidental chance brought Chen Moli into contact with the stereoscopic cutting. She watched the tailor in the shop and put the clothes on the tailoring scissors on the person's desk, which aroused great interest. "At that time, the teachers there had recruited some students specially, but there were not many, because they wanted to keep improving, so they only recruited one or two at a time, so the master saw me so interested in the opposition, and trained me for 9 months."

< /p >

In fact, at that time, Chen Moli also studied costume design in local institutions. The training of professional tailoring shops laid the foundation for her: "learning three-dimensional cutting, so that I can know how to deal with its version when I see a dress."

< /p >

After P, she did not want to be a designer. Instead, she wanted to rely on the a href= "//www.sjfzxm.com/pioneer/" > dress design < /a > professional foundation to represent a brand.

In 2008, Chen Moli returned to Shenzhen and found that the way of acting brand was not working.

Later, she thought of buying some products in Europe to come back for sale, which also contributed to her creation for the first time.

< /p >

"P >" I bought many special clothes in Europe, and their fabrics and workmanship were very different from those in China. After I came back, I found that these garments couldn't reach the same standard in fabric or craft.

I developed the whole stock and made the same fabric.

And on the basis of these samples, the design style is simple, generous and three-dimensional.

< /p >

< p > finally, the series was sold very well. Chen Moli finally hung up the sample he bought and sold it all. "I am very interested in the buyer. This success has made me feel very successful. I think design is my foundation. The buyer is my strong point. The clothes bought are fine products. If you do not carry out the two R & D, it will be very wasteful."

< /p >

< p > < strong > Design and buyer blend < /strong > /p >

< p > based on the concept of success and experience of the first set of goods, the brand MAXZOLA came into being. Chen Moli positioned it as a new a href= "//www.sjfzxm.com/pioneer/" designer. < /a > buyer brand. "Every season I will go back to Europe to buy a lot of models to come back, and then make modifications and extensions to them. By stereo cutting, I can handle the edition very well.

This improved garment accounts for 60%, while the remaining 40% is my original design.

< /p >

The outline of "P > Europe is quite different from the domestic version. Especially the design of the large outline, Chen Moli extends a sample coat to 5 or 6 styles and styles, forming a series to mix and match the clothes with different tastes.

"The fabrics, the tailoring and the details of these garments are all superior to those of the sample, and my whole style has a brand like Xia Ting Chen and Fendi."

< /p >

< p > before the development of new products for every season, Chen Moli will set a general direction according to his design inspiration and theme, and integrate some popular colors.

"Design usually designs the whole series, but if you mix with buyers, you can mix and match."

Chen Moli defined his real identity as "the eye of buyer and the foundation of design".

< /p >

< p > "design reflects works. There is a lack of emotion. Design is just a kind of thinking. It is full of spirituality and pursuit without demand. The real meaning of fashion is a kind of self expression, a kind of love and a life attitude."

Chen Moli combines design with buyers to mix up and down women's sexuality from top to bottom.

< /p >

The theme of "P >" may have only 3~4 styles, but adding part of the buyer can create more a href= "//www.sjfzxm.com/pioneer/" style /a.

Chen Moli hopes to convey the message that "women can be changed" to consumers, and encourage women to interpret women's love for life with changing images.

< /p >

< p > 2014 spring and summer series, its overall design is very light, using gradual tonal and pparent hard yarn material, with the existence of expansion volume and geometric line decoration, echoing the structural sense of the constructivism fashion.

"Usually my own design is more three-dimensional, concise and generous, and the product developed as a buyer plus design has European customs."

Chen Moli mixed the design with the buyer, combined with different collocations, and the product line was not limited to the clothing.

< /p >

< p > now, the MAXZOLA experiential shop has opened 5 stores, and each shop has a turnover of more than one million yuan. "Daily average sales performance is as high as 100 thousand yuan or more. In fact, it is not exaggerated, because it includes shoes, bags, accessories and other products, so that there are a group of loyal fans who are stable" a href= "http:// www.sjfzxm.com/pioneer/ > high-end /a.

< /p >

< p > Chen Moli puts the brand idea of "an inner beauty, a kind of life and fashion blending, and gradually promotes the inner attitude towards love and appreciation of oneself" through the Enlightenment of oneself, through the combination of design and buyer.

< /p >