Home Textile Stores Need To Use Price Promotions To Improve Sales.

Price promotions bring about a decline in the profits of manufacturers, usually not a decrease in the profits of retailers. He gives profits to some consumers, improves the willingness of consumers to buy, and achieves the purpose of expanding the consumption crowd to achieve the overall profit increase.

However, price promotion generally leads to price adjustment of competitors, which can easily turn into price war. For consumers, regular discount is easy to make consumers rely on it, thus forming a habit that they usually do not buy, not wait for price promotion activities. At the same time, a large price adjustment will also skew the price and quality of consumer goods, which is not conducive to the healthy growth of the brand.

Price promotion is a sharp sword. The person who uses the sword can attack the enemy effectively, one hit is fatal, and the person who can not use the sword can not only attack the enemy, but will hurt himself.

Therefore, price promotion is not a stab in the enemy, but a stab in itself. The key is to use the sword, and the two is to grasp the strength.

Direct discount refers to the cash discount given to consumers during the purchase process or after purchase. The average person prefers cheap goods, especially the real cheapest found at the scene, which stimulates more than 90% of the customers, so that 70% or even more of the purchase decisions are made at the end of the day.

Spot discount. According to different periods, the discount rate is set. For example, there are 40 percent off concessions in the whole market and 3 folding of some commodities. Generally speaking, discount should be combined with sales promotion theme, so that consumers can make sure that this is a staged promotion.

If 51, O Yumegumi, from May 1st to 7, you can enjoy 40 percent off grades. The time is quite critical. The result is quite different. You can also take a discount in a certain period of time, such as the first day 10 percent off, second days 20 percent off, third days 30 percent off, and so on.

Discount. How much is the original price and the current price? Price reduction generally requires strong cooperation from POP, such as "the original price is 100 yuan, the current price is 50 yuan, you save 50 yuan or you save 50%", and then put a striking fork on the original price, in order to attract consumers.

Cash feedback. In order to encourage consumers to buy in large quantities, manufacturers can stipulate that consumers can get a certain amount of cash feedback on the basis of purchase vouchers, provided that they reach the required quantity or a complete set of products.

Unified price. Adopt a complementary approach, set a price lower than the retail price of all commodities, unified sales. No matter what kind of discount you are in, consumers are always smart. As long as they are real concessions, they will carefully calculate the actual benefits.

Different from cash discounts, there is more room for the discount to be discounted. Whether it is to buy or increase, the product is used as a carrier to achieve preferential treatment. The cost of the business is relatively low, and it is also more conducive to operation.

　　 1, multiple purchases Donation activities 。

For example, buying two gifts, buying three gifts, two, buying big gifts, and so on, consumers can pay more than two items for the price of a commodity, in essence, they are changed to discount for consumers, so as to attract consumers to buy in bulk.

According to statistics, the number of purchase and donation activities is well accounted for about 65% of sales. Generally speaking, the product with high acceptance and large demand is the best way to use this method.

　　 2. Combined sales 。

It is the combination of two or more pieces of the same product or different products to allow consumers to purchase at once. The total value of consumers' payment is much more favorable than that of a single purchase, so as to attract customers to complete the purchase.

If lipstick, eyeliner, paper oil and other cosmetics are packaged in a box, if a single purchase needs 200 yuan, it will cost only 88 yuan to complete the package. Or the purchase of the same brand of a full range of products can enjoy a minimum discount of 40 percent off special discount.

　　 3, increase the volume without increasing the price.

Manufacturers in the commodity packaging marked the amount of no increase in price concessions, such as the use of "500 grams of price to buy 800 grams of goods", "35% products of this product for free" and so on.

Commodity prices remain unchanged, and the number of products increases, that is, consumers can buy more products at the same price. Therefore, it brings more consumers and greater market share for enterprises.

　　 4. buy-back 。

In durable goods, the manufacturer promises to buy the product at a similar or slightly lower price after a few years' purchase of the product, or to replace it with old ones, which is another way to attract consumers to buy.

In the eyes of consumers, it seems to be too cost-effective, and the degree of discount is even unbelievable to some consumers.

In fact, some customers will forget to sell products to manufacturers in a few years. When the other part is sold back, a certain degree of inflation can offset part of the cost.

At the same time, this way can form the loyalty of customers. Practice has shown that people who participate in repurchase activities will benefit from the purchase and will spread more than 20 people.