In Fact, All Marketing Problems Are Business Issues.

Believe it or not, all marketing problems are business issues. Marketers lack knowledge and knowledge. clothing shoes The editor of the hat net tells you the truth: marketing is all about business. 　　

1. marketing issues are all business issues.

All marketing problems are business problems, and business learning is not understood. Why? The core of business is people, to meet the needs of human nature. All industry products are not developed around people, but marketing is also a study of people. It is how to make people better and more willing to buy consumption. The core of marketing is not to pay attention to technology, channels, tools, but to people. So I am studying a channel, looking at a plan always thinking about the attraction and value of users, how their psychology, habits evolve, and how they are born. So catching people will not be too difficult to understand new marketing. Do not isolate marketing to see marketing. A good marketing manager must first understand the business of an enterprise.

Two Marketing People bear in mind the truth of the company and the family.

As an employee, you must always consider whether your work brings performance to the enterprise. In principle, an enterprise can not pay for the work done by the employees, but rather pay the performance for the things he does. This kind of two-way consciousness must be strengthened at all times among the managers and staff, otherwise, everyone will be out. In fact, enterprises can not become employees' real homes (excepting exceptions), and employees should not expect too much. What is "home", the home of sociology is that even if you are a "waster", others have an obligation to support you, but the company is impossible. I say it's harsh and realistic, but this is the truth. The sooner you wake up, the better, especially those who are new or comfortable.

3. look at the Tencent WeChat open class.

Finally, I know why in the Tencent WeChat Institute vigorously promoted, many enterprises WeChat did not do well, those official open classes do not give dry goods, are some tall leaders are talking nonsense. Those leaders' lecture patterns are like this. The 15 minute videos are advertising their enterprises 5 minutes, 10 minutes to report on how good WeChat is doing and how to do it in the future. WeChat is a good thing, not seeing how to do marketing, how they think, why they do so, and how other enterprises can learn from it. This is a form of engineering. It's not that those companies don't have dry goods, but instead, they should talk about the marketing operators who specifically do this.

4. marketers do not lack knowledge and lack common sense.

There are many people who know marketing knowledge, few people have marketing wisdom, and wisdom is often very simple in common sense. And I found that many marketing friends around the new concept of ideas, like a few, but for marketing knowledge is very scarce. For example, using WeChat to do CRM management, then what is CRM management? He can not clearly say it, but in fact, it already has a mature definition. After understanding, you will be more likely to combine WeChat CRM with marketing. In every training class, I emphasize whether the value of training depends on how you internalize it into your own understanding and practice it, rather than the full notes. The more you learn knowledge, the thinner you learn wisdom. The closer you get to wisdom, the closer you get to truth. We need to perceive changes, but also to see the same truth.

5. on marketing speed and quality

Enterprise marketing is facing more and more challenges, because consumers are facing more and more frequent updates of information, unrelated information and competitors' information. If you do not rush to take the initiative to influence or expose them to consumers, he may forget you, or even be robbed by competitors. This phenomenon will only intensify but not slow down, and the times will develop faster and faster. How to deal with it?

You need to remember that the speed of marketing innovation is more important than quality. You will see that there are two days a small activity, ten days a big activity, why? Consumers need stimulation and constant stimulation to have a sense of existence for your holder. Even if your marketing information harms him (products or services need to be recognized), it is only a stage of anger or cancellation. But he still remembered you. Current marketing strategy Need to change, to grasp the speed, stimulation (regular moderate, severe stimulation), innovation (form freshness).