There Is No Price Rise This Autumn. Some Clothing Brands Are Cheaper Than Last Year.

Here, the world's clothing and shoe net is introduced to the autumn clothing market, that is, discount sales promotion.

Profit making mode has turned to high cost performance.

"Last year, I bought a fake two pieces of shirt and sweater for my daughter at this counter, and it cost 450 yuan. This year, the same fabric and similar clothes are only 369 yuan."

While shopping in the mall, Ms. Zhang obviously felt that this autumn dress not only did not rise in price, but also some brands were cheaper than last year.

In the apparel industry, retail prices are rising year by year.

But the price of autumn clothing this year has "stopped rising", which is basically the same as last year.

In this year's autumn price war, the high-end brand is the main force, with an average drop of 10%.

Medium and high end autumn clothes generally depreciate

"Autumn clothing prices are relatively stable on the whole, and some brands even have a downward trend."

Chen Wei, director of Yintai planning department, said.

The teller of Hangzhou Tower Max&Co said, "although this autumn dress did not depreciate substantially as it did in 2010, it was reduced compared with last year."

La Natsu Bell's shop assistant told reporters that the retail price of the brand's autumn clothing was 20% lower than that of last year due to the brand adjustment.

"Price cuts are very common."

"Compared with the same period last year, the retail price of high-end women's clothing has generally dropped by 10%-20%, and according to my knowledge, no brand has gone up," Xie Bai staff said.

The staff also revealed that because of the decline in sales volume, a woman's clothing brand in Chi Bai began to depreciate after a period of autumn listing.

"A single piece is reduced by 200 yuan, equivalent to 10% reduction.

The practice of changing the price directly will certainly cause dissatisfaction. We have prepared the subsidy price difference for this purpose.

Consumers are very sensitive to prices.

In recent years, the sales volume of clothing products in retail industry has declined in the situation of economic deceleration and declining willingness to consume.

According to the latest statistics released by the China National Business Information Center, in the first half of 2014, the retail sales of clothing commodities of hundreds of major retail enterprises in the whole country decreased by 1.8% compared with the same period last year, and the growth rate was 6.1 percentage points lower than that of the same period last year.

VIP's shopping guide obviously feels that customers are more cautious this year than they used to be. Customers bought three or four old customers in previous years. Now they will take a look at the price tag and sometimes buy less.

"Now customers are more sensitive to price than ever."

In addition to lowering retail prices, businesses will also be more inclined to shop.

The store staff said, "for example, most of the previous shops are 3000 yuan outfits, and now they will choose more than 2900 yuan. Although the difference is only one hundred or two hundred yuan, the retail price of the word" 2 "and the word" 3 "will give customers a different feeling.

The cost continues to rise, sales bottlenecks, some businesses are willing to reduce profits to increase sales, but also businesses choose to improve product cost performance, in order to find a way out.

"Last year, several sales of better clothing, we will continue the payment."

Xie Bai VGRASS's teller told reporters, "the fabric of the renewal will be improved, but the price will not go up.

For consumers, the price performance of such autumn products is even higher. "

Profit oriented mode to high performance price ratio

In shopping malls, people who try to wear a sample, write down the number and go shopping online are called "copy numbers".

With the popularity of online shopping, the number of "copied number" is becoming more and more huge.

At the same time, vip.com, Tmall brand sale, Dangdang tailing and other special sale sites have been popular among consumers in recent years.

Online shopping channels are developing rapidly, and physical stores are facing challenges.

Not only is the sale site popular, but also the discount shop offline.

A few days ago, Yintai business group disclosed half a year's performance. 5 sales in 7 department stores in Hangzhou declined year by year, with a decline of up to 12.6%.

In the first half of this year, the sales of Bailian Xiashi, a discount store, was 520 million yuan, an increase of 24% over the same period last year. This figure exceeds a number of single department stores located in the downtown area.

On the other hand, it has been expanding rapidly in recent years.

It also brings a lot of impact to these traditional clothing brands.

According to the rough statistics of reporters, there are only 12 fast fashion brands in Lakeside business circle and Wulin commercial circle, and 6 fast fashion brands have been stationed in Xixi impression city, West Yintai city and lakeside in77 last year.

This is the fast fashion brand, and "Crazy" is stationed in the major shopping malls. The other side is "more than 30 shops in Wulin Road women's wear street" and "several flagship stores in the north of Yanan road are closed."

"In the market and the electricity supplier's double-sided attack, the traditional brand clothing's survival space has been seriously squeezed, the price reduction is reasonable."

According to industry sources, the clothing industry, especially some high-end brands, originally had the phenomenon of high price. "We should first mark the price up, and then we will attract consumers' attention through discount and" full reduction ".

Just this year, businesses no longer engage in such gimmicks, and directly reduce the retail price.

Insiders said that at present

The situation is still weak, and high inventory is the hidden secret of many garment enterprises.

The industry is still in the process of restructuring, facing the pformation of the profit making mode with the core of cost performance.

Fast fashion brands have many styles, few quantities and quick updates, avoiding the backlog of inventory.

Therefore, many domestic brands are ready to pform into fast fashion.