Common Methods Of Clothing Display In Foreign Trade: Retaining Customers And Seeing Them With Effect

Just imagine, when you walk into a store, all kinds of styles and colors are cluttered together. Do you still have the desire to continue to choose? Therefore, if you want to retain customers, you will have to work harder on display.

(1)

Most clothing stores have a wide range of business, ranging from dozens to hundreds of different kinds, so as to expand the service area and improve the turnover rate.

The so-called scientific classification is based on a rational logic to classify the method, such as age sequence emissions, enter the door is juvenile clothing, the middle is youth clothing, the most is the old age clothing or children's clothing, or the left side is the middle price clothing, the right side is the high-end price clothing, the most inside is the after-sale service place.

Scientific classification brings convenience to customer purchase and shop management.

Clothing stores run fashionable goods, and every time a fashion has gone through, the appearance of a fashion shop should be refreshed.

If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.

(3) joint and convenient method

Putting together a series of articles that are needed by the same type of consumer or putting the patterns that are often matched together can be convenient for customers to buy them. This method of selling combined goods is called the convenient and convenient method.

If you wear a man's shirt, suit and tie, tie clip and so on, put the winter coat and hat, scarf and so on.

(4) cyclic repetition method

Some styles of clothes are placed in a certain location for too long, and because of the influence of light and the influence of the surrounding styles, no one is interested in it. At this time, they can be repositioned and recombined with other styles of clothing. This will create a new artistic theme and increase the opportunity to sell.

It is more striking to move the clothes on the shelf to the outside.

By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.

(5) wardrobe combination method

In every season, the wardrobe of consumers is a brand new combination, with rich and orderly styles in various occasions, various uses and themes.

With the quickening pace of urban life, people need the service of wardrobe design.

Clothing stores can use this psychology when assembling goods, and they also add a domestic design service to the sale of goods.

The combination can be divided into single person combination, couple combination and three family combination.

(6) decorative mapping method

In the clothing store to make some decorative foil, can strengthen the theme of clothing products, to leave a deep impression on customers.

For example, draw some children's interest patterns on the walls of children's wear shops, put a bunch of flowers near the lovers' clothes, and put an animal specimen in the high-end fur clothing store.

The shop assistant must be sure that the shop assistant must know what he is selling, so that the customer will ask "how much of the flower", and put the name, the best, the special, the new clothing products in the vicinity of the old product, and also produce a kind of mutual effect. It seems to suggest that the products in this area are all good, but the products that are set off can not be too bad.

(7) model presentation method

Except some traditional styles.

For example, shirts and so on, most fashion products sell directly to consumers.

When people see beautiful displays, they will mistake themselves for being so beautiful. This is an irresistible mentality.

In addition to hanging display and shelving display, the store can also use model display.

In general, models are displayed by people and dummy models. Beautiful salesmen can also act as models. The first commercial model in the world was born.

(8) effect should be used.

The first thing people see in stores is an effect. This effect is not only formed by the clothing style itself, but many other related factors will affect the overall effect.

For example, playing music, lighting and recording are all related to the mood of the buyer and the taste and credibility of the store.

Some big stores set up child custody stations, eventually for sale effect.

Large scale mirrors are installed in fashion stores, which not only expand the space of the shop visually, but also facilitate the fitting of customers.

(9) winding streets and secluded ways

The ancients had beautiful verses of "winding streets and secluded places, Buddhist houses and flowers and trees deep".

The layout of the clothing store is conducive to the customer's walking, and keeps moving down, giving people an attractive feeling.

For deep shops, it is possible to design the passageways into S shape and extend them inward.

For shops with square rectangles, customers can make more rounds through the arrangement of shelves, so that they do not have a glance at the store and turn around.