Four "Incisive" Principles Of Commercial Store Design

As a three-dimensional space providing goods and services for customers, the design of the store not only includes two-dimensional design and three-dimensional design formed on this basis, but also determines that its design should accommodate four-dimensional design and artistic conception design.

　　 1. Two dimensional design

2D graphic design is the basis of the whole store design. Once the two-dimensional graphic design is available, the prototype or framework of the store will be displayed. 2D design uses various space division methods to carry out plane layout, including the location, area and layout of various commodities or display appliances, and the distribution of channels. A reasonable two-dimensional design is a quantitative plan formed on the basis of overall consideration of various factors such as the type and quantity of goods, the management system of operators, the consumer psychology and buying habits of customers, as well as the shape and size of the store itself. For example, arrange the goods location according to the customers' shopping habits, consumption psychology or style and taste; Determine the direction and width of the passage according to the size and direction of the flow of people and materials, human mechanics, etc; The sales regions are divided according to the variety, grade or relevance of the commodities.

　　 2. 3D design

Three dimensional design is three-dimensional space design, which is the main content of modern store design.

In 3D design, for different customers and commodities, materials of different weight and softness, appropriate and appropriate colors and materials and facilities of different shapes are used to divide and combine the space interface and cylinder surface in an orderly manner, creating a sales space that makes customers feel relaxed and comfortable from both vision and touch.

For example, the pillars in the men's city are decorated with black painted iron plates with copper decorations to highlight the indomitable and luxurious momentum; At the same time, the display frame with the same materials forms a stable and generous atmosphere. For the ladies' town with the same building structure, the white spray desalination decoration is adopted, and the column design facade soft package model stand is supplemented by a small arc shaped exhibition rack to create a warm environment.

　　 three Four-dimensional design

Four dimensional design is space oriented design, which mainly highlights Store design And liquidity.

Retail enterprises do not exist in a vacuum environment. They are affected and restricted by various external factors. Therefore, the store design needs to conform to the characteristics of the times. With the changes of people's living standards, customs, social conditions, cultural environment and other factors, the store design needs to constantly innovate and always stay at the forefront of the times, which is the epochal nature of the store design.

The fluidity of store design refers to the use of moving objects or images in the store to constantly change the space in a static state to form a dynamic scene. Liquidity design can break the rigid static pattern in the store, enhance the vitality and appeal of the store, and stimulate customers' purchase desire and behavior.

Dynamic design is embodied in many aspects, such as the continuous operation of automatic elevators to transport customers; The electronic display screen is broadcasting various advertisements and information non-stop; The flow of customers in the store; The beautiful fountains, especially the musical lantern fountains, create various beautiful and moving shapes and colors with the change of rhythm and rhythm. Through this dynamic design, the store can fully meet consumers' needs for shopping, entertainment, leisure and so on.

　　 four Artistic conception design

Artistic conception design is the specific form of store image design. It is the store operator who determines the enterprise philosophy or business theme according to his own business scope and variety, business characteristics, building structure, environmental conditions, consumption psychology, management intention and other factors, and carries out the corresponding store design from this point of departure. For example, pictures, phrases and advertisements designed according to the logo, font and color of the corporate visual identity system (V1) in the corporate image strategy (CIS) are all artistic conception designs. Artistic conception design is the core and soul of the overall design of the store.