Louis Weedon, Art Director Nicolas Ghesquiere

Nicolas Ghesqui re re and the Louis Vuitton boss: LVMH chairman Bernard Arnault, her eldest daughter / group director Delphine Arnault and Louis Louis's all agree that they need to define several women and create products that are innovative and respectful of the history and culture of the company.

The vision of the three season fashion show, the 2014 fall series, the holiday series, and the 2015 spring series, Nicolas Ghesqui re, is more clear. Instead of making the next short-lived "It bag", we design the Grande Classiques products that everyone wants. This completely innovative thing may be surprising, but as time goes by, it will become a classic. The challenge for designers is to find things that stand the test of time, even though they are quite novel and startling at the beginning.

All the same: travel is the core of Louis Vuitton brand image.

Ghesqui re is one of the most influential fashion designers in the world. It tends to Futurism and experimental clothing, and sometimes involves advanced customization. But in the first year of Louis Vuitton, he did not deliberately make major design declarations, but in the design took into account the needs of a wider range of female audiences.

"Revolutionary design is only a matter of chance, and it is also a blessing. When you do something, you don't think you are in a revolution. At first, I was loyal to my own ideas, and more often I set up a vision with time to dig deeper into women's clothing. It is not only a series of hints and themes, but also a longer term.

Fashion designers should "be true to themselves", create strong personal characteristics and high recognition, and create demand at the same time.

In the design process, Ghesqui re works closely with the team to share ideas. Sometimes a good idea becomes bad after a day. It takes time to think over and refine. Louis Vuitton brand has an extremely high exposure rate. It is both complicated and exaggerated, and it is also simple and effective. The brand must be taken into consideration in the design.

The first three shows of Ghesqui re proved this. They injected practicality into the brand. This is the style adjustment made by Ghesqui re after her thoughtful consideration of the gorgeous and unusual design of her predecessor Marc Jacobs.

If Fashion Show The performance is still a consideration, so Ghesqui re has his own way and style.

The 3 photographer who chose Juergen Teller, Bruce Weber and Annie Leibovitz to shoot recent advertisements is like this.

　　 Ghesqui re Of Louis Vuitton It is to talk with women in many ways. Every photographer has a different expression. Leibovitz is more romantic, Juergen is more realistic, and Bruce is more poetic. The three combine the feelings of every woman.

Ghesqui re's Vuitton women do not have a specific age. The qualities they attach to women are charm, personality, intelligence, personal style and self expression.

Social media plays a huge role in information transmission. Ghesqui re likes social media, especially Instagram and Twitter. He once took over the Instagram account of Louis Vuitton for a week. Instagram is very useful for designers and can talk with people very directly.

Ghesqui re said that in the creative process, there will be artistic sense. Designers like Lekawa Kuborei and Azzedine Ala a are real artists.

The fashion industry is more entrepreneurial than 15 years ago, and it is not a bad thing. Not long ago, those Brand Company were very strong, and personal designers were only called createurs. Then Azzedine, Jean Paul Gaultier, Thierry Mugler, Claude Montana and other high-profile designers suddenly appeared, the fashion industry entered a new stage. Today, the fashion industry has become more entrepreneurial, which has a bright side.