Sales Of Clothing Stores In Recent Years Have Been Significantly Blocked.

In the past two years, due to the influence of multi-channel sales, especially the electricity supplier, the traditional brands that quit the consumer market are very few. Even Revlon, the famous international cosmetic brand, chose to withdraw from the Chinese market earlier.

For the traditional clothing business that occupies a higher proportion of clothing, the current

More obviously, for some time, the "shopping mall is the fitting room of the electricity supplier" argument also comes one after another.

Store

It is not easy to do that, which directly leads to the adjustment of the proportion of stores.

The head of a department store said in an interview with the Chengdu Commercial Daily reporter: "in 2014, the mall increased efforts to adjust the overall structure and format ratio of the store, and implemented the business direction of increasing consumption items such as catering, leisure and entertainment. In 2014, the overall sales volume of the shopping Mall increased compared with that in 2013, but clothing sales were not ideal, and this year will continue to adjust the venue."

Integrate various shopping malls to the current garment industry entities

The analysis is nothing more than the multiple pressures brought about by objective factors, such as the convenience and convenience of online shopping channels, blocking many consumers to wear clothes in the market, ceaseless promotions and price cuts, shopping malls have gained popularity, and brands are greatly hurt.

Nowadays, more and more festivals and big promotion seasons require brands to match the shopping malls with low prices, discounts, gifts and activities, attracting consumers, increasing frequency and increasing strength, making the clothing with higher profit margins become a losing proposition, and the purpose and demand of consumers to go shopping also begin to change, from "buying" to "experiencing", increasing the consumption of eating, drinking, playing, enjoying and traveling, and reducing the amount of "buy".

The person in charge of a shopping center in East city told reporters that "at present, the business situation of shopping centers is beginning to be more difficult, and then gradually improve, to the current total sales increase every year.

However, on the basis of such a better overall development, the operation of the two major department stores that are outsourced is very bad, which also reflects the difficult operation of the department store with fashion apparel as the main business status.

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In the four quarter ended November 30, 2014, Hennes&Mauritz AB achieved a profit of 6 billion 222 million kronor ($760 million) after tax, up 12.1% from the 5 billion 549 million kronor in the 2013 fiscal year, exceeding the market expected 6 billion 170 million krona.

However, the pre tax profit of SEK 7 billion 799 million rose 7.4% compared to the same period, but still less than the market forecast of SEK 7 billion 960 million.

The dividend paid by the group of 9.75 Krona is also lower than the SEK 10.10 expected by the market.

On Wednesday, Hennes&Mauritz AB fell below Tuesday's market price of SEK 343.10.

Sales in the period covered by VAT increased by 11% according to the fixed exchange rate, excluding sales of VAT by SEK 42 billion 644 million, SEK, an increase of 16.8% over the previous year's 36 billion 495 million kronor.

Gross profit increased by 16.2% to SEK 25 billion 774 million annually, but gross margin decreased by 40 basis points to 60.4%.

The total profit after tax increased by 17%, from 17 billion 93 million kronor to 19 billion 976 million kronor.

Sales including VAT increased by 14% according to the fixed exchange rate, excluding sales of VAT by SEK 151 billion 419 million to SEK, an increase of 17.8% over the 128 billion 562 million kronor in fiscal 2013.

Gross margins shrink by 30 basis points to 58.8%.