3.15 Reduction To Online Shopping Market

11, the Shanghai industrial and commercial bureau of the well-known electronic business platform 246 batches of packages,

The sampling results of small household appliances showed that 94 batches were unqualified, with an unqualified rate of 38.2%.

Even the so-called official website and flagship store are "quite uninsured"; the rate of online defective products is much higher than that of physical stores; safety indexes are frequently exposed to excessive standards.

Behind the expanding scale of online shopping, various quality and fake problems have kept the shop on the cusp of public opinion.

The platform is even known as "inferior distribution center" and "fake port".

Online shops are mixed, and the public love and hate.

"3. 15" is coming. People are asking: is there ever really no cure for repeated chronic diseases?

"Hurt": the famous electric business is almost free to escape

In the Shanghai industrial and commercial bureau's sampling inspection, Tmall, 1 stores, Jingdong, Gome, Suning and other well-known electric providers almost survived, and many products appeared on the "unqualified" list.

Reporters found that the unqualified list of online shopping products failed to pass the rate is higher than the physical store.

Shanghai industry and Commerce Bureau responsible person introduced, for small household electrical appliances market sampling, the failure rate exceeded 30%, of which the sampling of Gome online small household electrical appliances failed the highest rate, spot checks 10 batches of 8 batches of failed.

"The failure rate of online shopping is obviously higher than that of physical stores, and the phenomenon of inconsistent advertising appears."

In the exposure problem, the failure of safety index appears frequently.

In clothing sampling inspection, in addition to the color fastness, fiber content and logo and other common unqualified items, there are also formaldehyde, pH value and other safety indicators exceeded the new situation.

For example, the "Yan man" brand trousers sold on wheat net, formaldehyde content is close to the national standard upper limit two times.

Even the official website of a product is not a qualified "insurance vault".

The sampling found that in the 32 batch of official network clothing sampling inspection, 4 batches of 7 batches failed, the rate of failure was 21.9%, compared with 8.8% last year, a sharp rise.

For example, a H&M down jacket sold on the official website is obviously unqualified.

It is worth noting that in the substandard products, there are also many electronic business platforms.

Commodity.

The inspection package category flagship store 41 batches, 27 batches of substandard.

Shanghai city commerce and Industry Bureau responsible person, sampling inspection found that Jingdong, suning.com, Oriental CJ and other sales of nominal self operated goods failed rate is not low.

"Ask": who will pass the fake market?

The sampling revealed the tip of the iceberg on the quality of online shopping products.

In recent years, the number of complaints about quality of online shopping products has been increasing in recent years. In 2014, 38 thousand complaints were received from the 12315 platforms in Shanghai, and the number of complaints online shopping increased by 304% in Sichuan in 2014. The complaints of online shopping in Shenzhen increased by 108.5% over the same period.

Fake and sub products have become the most concentrated problem of online shopping product quality complaints. At the same time, various fraudulent practices concealed them, causing consumers to "get hurt".

A household appliance industry has said that some online shopping products seem to have no difference in brand, price and physical stores, but on some key components, they are "jerking down", such as changing the base from toughened glass to plastic, or narrowing the border, so as to save costs.

The promotion of flagship stores has also become a way for some businesses to clear inventory.

An online clothing dealer said that many clothing and home textile products were borrowed and cleaned up, and the phenomenon of false price reduction was not uncommon. For example, clothes sold in 2013 were sold in 2014, which is difficult for consumers to distinguish.

It is worth noting that most of the sampled commodities come from well-known e-commerce providers, self operated commodities, flagship stores or official website, but the pass rate is still not high.

Relevant officials of the Shanghai industry and Commerce Bureau said that the sampling results showed that some operators were not strict with the quality of the products sold on the Internet, and the relevant personnel lacked basic professional knowledge and effective measures to avoid the sale of problems.

In addition, some experts said that the online business quality control ability is not as good as the physical store, does not exclude some electronic business platform has deliberately "drain" suspicion, especially for some authorized more difficult luxury brands, often "keep a blind eye", relax the audit of suppliers.

At the same time, the industry experience is also a common problem faced by the electronic business platform.

"The electricity supplier has a large stock of products, and many e-commerce companies are very young. Experience and channels are not perfect compared with traditional retail giants. This is also a major reason for the frequent occurrence of quality problems."

Cao Lei, director of China Electronic Commerce Research Center, said.

"Management": clear responsibility, tracing the source, recording integrity.

Experts believe that no matter how the scale of online shopping grows, if we do not solve the problem of high incidence of counterfeit goods and defective products, China

It's hard to mature.

At present, how much joint liability does the platform need to bear on counterfeiting and selling and quality problems?

Zhang Yanlai, a lawyer at Zhejiang Golden Road law firm, thinks that the electronic business platform is facing hundreds of millions of commodities, so it wants to judge the authenticity, quality and information.

Experts believe that online shopping is like a red light. It is necessary to introduce stringent laws and regulations. Otherwise, it will be difficult to achieve spot checks on the electronic business platform.

When it comes to quality problems, what are the responsibilities of the suppliers, suppliers and logistics providers?

In December 2014, AQSIQ issued the "action plan for improving the quality of e-commerce products". It said it would introduce a number of e-commerce related standards and normative documents, and strive to improve the qualification rate of electronic commerce product quality supervision by 10 by 2016.

Liu Chunquan, senior partner of Pan Yang law firm in Shanghai, suggests that, on the one hand, electronic business platform enterprises can establish a complete product quality traceability system based on organization code and barcode, so as to facilitate tracing the source and achieve territorial investigation.

On the other hand, for the problem of untrustworthiness or sale of defective goods, the credit system can be established and perfected, and bad records should be included in the credit information system.