Market Outlook: Brand Children'S Wear Remains To Be Excavated

Ningbo men's wear has always been a business card of Ningbo's industrial economy.

In recent years, garments have been made.

Get together to enter the children's clothing industry, and let more people guess whether this can make children's clothing become a new business card after Ningbo men's wear.

From the current pattern of children's clothing industry, Ningbo children's clothing enterprises and many children's clothing enterprises also have many opportunities.

At present, there are a number of well-known brands in the children's wear market, such as Barbara,

However, according to the relevant statistics, the total sales share of the top 10 brands accounted for only a small part of the total market share, so the lower market concentration also provided space for many brands to compete.

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In the current situation, there is still no real leading brand. Under this environment, the development of many children's clothing brands is faced with both opportunities and challenges.

Since 2000, with the increasing proportion of children aged 0~13 in China and the increasing disposable income of ordinary people, the Chinese children's wear market has maintained rapid growth.

Parents are increasingly willing to invest in children, and children's clothing naturally becomes a market that all brands can not ignore.

According to the insiders, there is no real leading brand in China's children's wear market.

For example, balbbara children's clothing, which has the largest number of awards, the largest number of terminals and the highest sales, has increased by 2 billion 53 million in 2011, up 39.86% from the same period last year. As of 2011, there were 3300 stores in balbala children's clothing, but the base number was still small, and the brand appeal was not very obvious.

In the next few years, the market will mature and the market concentration will increase correspondingly.

At the same time, consumers have a cumulative effect on brand cognition. With the increase of consumers' ability to pay, the consumption preference for brands will gradually increase, which will benefit more clothing brands with rich industry experience and brand recognition.

Some people say that children's clothing is a "low threshold" area, but it needs to be invested in famous brands.

"Low threshold, low profit", "quick entry and quick going" are the opinions of many people in the industry of children's clothing industry. It's why children's clothing attracts a large number of enterprises with various backgrounds, but it is very difficult to produce the leading brands.

The opposite of "low threshold" is "low profits".

"Low unit price and low profit make children's clothing flat and low, so children's clothing has always been only at the top level of shopping malls, and basically can not enter the mainstream business circle, because it can not pay high rent and pfer fees, and can not compete with adult clothing to occupy high-quality resources.

Benali, director of marketing forestry, said that brand children's clothing channels can not sink to the counties and cities until now, which also makes the channel of brand children's clothing Limited.