Site Selection Skills Of Clothing Stores

It is often misunderstood that a good business district is a crowded, busy place. Actually, it is more advantageous to new clothes than having to compete for a good market.

Growth.

It is a good idea to make a map of the business district in the process of choosing the store site.

1. map out your favorite location according to the map.

2..

The franchisees investigate and place their positions on the map.

Look at their location characteristics, such as the radius of the surrounding population, the total population, and the distance from other similar enterprises, so as to measure the radius of its market, that is, the scope of business circles.

3. around the selected places, draw your own business circle with compasses according to the radius of the trade area before.

4. make sure that there are competitors in the business circle to carry out the strength of each other.

And then decide whether to change the location.

5. draw a street or bus line that you can walk to your clothing store to see if customers can get there easily.

6. understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

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The success of a cause often depends on the time, the place and the people.

Once you decide to open a shop, you must conduct a comprehensive survey of the selected locations and understand the population density, popularity and so on.

Site selection is very particular. Generally, we should master the following 10 details.

1. convenient pportation.

Shops are located near the main station, or within a distance of 20 minutes' walk.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2. close to the places where people gather.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

3. choose a place where population growth is faster.

The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.

4., choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5. select the area that spontaneously forms certain market.

In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

6. choose addresses based on business content.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

7., we must have a sense of "big money".

That is to open the shop near a famous chain store or brand store, or even open next to it.

It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc.

For example, if you want to manage food, you shop around McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.

8. located in the streets of the business center.

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible.

In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

9., we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

10. choose the location from cold to hot.

Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.